Pep AI · B2C · peptide tracking app
Get trusted peptide influencers to post 'this is the tool I use' before rivals
One creator: $1K from a story, $4K the day of a 50K-view post, $10K+ total
Workedinfluencervalidation
What they did
Cedric noticed he trusted everything peptide creators said, so he reasoned their followers would download an app they promoted. Before launch he reached out to a few niche creators to make posts testing interest (all said yes). He aimed to reach them before any competitor and get them to present Pep AI as 'the tool I use'. One creator's single Instagram story drove ~$1K revenue; his first feed post got 50K views and ~$4K that day, and ~$10K+ total. Compensation terms were not stated.
What happened
~$1K from one Instagram story; ~$4K on the day of a 50K-view post; >$10K total attributed to that one post
- Stage
- Pre-launch (pre-launch and launch)
- Effort
- A couple of creators; one creator's story plus first post drove the results
“Step four, I would say, is to find influencers in that niche and get them posting about it before you even launch.”
“So if I just got to them before anyone else and got them to post about my app and be like, "This is the tool I use," everyone's going to listen to that.”
“We think that we did in total over 10,000 revenue from that post.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from Pep AI
All 30 Pep AI tactics- Pay new creators ~$200 for a trial month; sign the winners for 3 monthsCore of the creator program behind most revenue
- DM 1,000+ creators a week with one message, then get them on a callSigns many creators every week; delegating made it scale
- Pay creators a one-time 20% of each sale on top of their feeCreators post more than agreed and put in more effort
- Give every creator a tracked link and discount codeShows who to keep and whose rates to cut
- Make creators keep your app link in their bio for the whole deal'A ton of downloads' in two weeks with no posts
- Post educational slideshows that end with the app as the tracking toolBeat talking-head videos, per the guest; no numbers
More from this episode
- Pep AI: Post on Reddit and through creators to fill a waitlist before launch~300 people on the waitlist before launch
- Pep AI: Build an app for a topic blowing up on TikTok with no winning app yet$51K revenue in ~7 weeks; organic App Store search traffic from the trend
- Pep AI: Read every review of rival apps, then have Claude plan your appFounder says it gave a better app than existing ones; no numbers
- Pep AI: Rank first when people search a trending term after a viral postTop result for 'Peptide AI' after a rival's viral X post; #3 for 'peptide tracker'
- Pep AI: Ask Apple for an expedited review to fix rejections in hours, not daysReviews in ~2 hours instead of ~2 days; approved after about a week
- Walk around campus telling students about a student marketplace app~800 users but no revenue
- Feed reviews, cancel reasons and support tickets into Claude, then rebrandGrew ~350% after the rebrand, per the host