Pep AI · B2C · peptide and GLP-1 tracker
Pay new creators ~$200 for a trial month; sign the winners for 3 months
Core of the creator program behind most revenue
Workedinfluencercreator-ops
What they did
Trial month: 1 feed video + 1 story per week (4 videos, 4 stories) plus tracked link in bio for the whole month, including TikTok stories. Price on average views/engagement, not followers: ~5,000 views/video -> ~$200 for the month; bigger creators up to $4,000/month. After the month, raise/keep/lower pay based on the creator's tracked signups; strong performers go straight to a 3-month deal.
What happened
Core of the influencer program that drove most revenue; host judged $200 for four posts a good deal.
“A lot of times we'll start with like a trial month where we'll be like one post a week for the month, four posts in total, four story posts. And then, of course, always link in bio.”
“So we don't really care about how many followers they have.”
“And then after that, if it goes very well, we instantly go into like a three month deal.”
Related topics
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More from Pep AI
All 30 Pep AI tactics- Get trusted peptide influencers to post 'this is the tool I use' before rivalsOne creator: $1K from a story, $4K the day of a 50K-view post, $10K+ total
- Build an app for a topic blowing up on TikTok with no winning app yet$51K revenue in ~7 weeks; organic App Store search traffic from the trend
- Ask Apple for an expedited review to fix rejections in hours, not daysReviews in ~2 hours instead of ~2 days; approved after about a week
- Post on Reddit and through creators to fill a waitlist before launch~300 people on the waitlist before launch
- Read every review of rival apps, then have Claude plan your appFounder says it gave a better app than existing ones; no numbers
- Rank first when people search a trending term after a viral postTop result for 'Peptide AI' after a rival's viral X post; #3 for 'peptide tracker'
More from this episode
- Pep AI: Sign nearly every creator in your niche before running paid ads$30K then $50K revenue in months 1-2; ~$100K in 70 days
- Pep AI: Pay creators a one-time 20% of each sale on top of their feeCreators post more than agreed and put in more effort
- Pep AI: Give every creator a tracked link and discount codeShows who to keep and whose rates to cut
- Pep AI: Make creators keep your app link in their bio for the whole deal'A ton of downloads' in two weeks with no posts
- Pep AI: Send creators past winning videos as ideas, then let them make anythingFounder says creators love working with them; content performs
- Pep AI: Post educational slideshows that end with the app as the tracking toolBeat talking-head videos, per the guest; no numbers
- Pep AI: Run top creator videos as Meta ads and raise the budget every week~$2.50 per download; profitable by the guest's math
- Pep AI: Give creators scripts copied from competitors' ads and run them as adsLost money; replaced by organic winners
- Pep AI: Test a cluttered AI-made image ad listing ~8 featuresBest ad at under $2 per download, beating video
- Pep AI: Run peptide creator videos as TikTok adsTikTok kept rejecting them as medical advice; moved to Meta
- Pep AI: Give under-25s a short onboarding and older users a longer oneLonger flow works well for 25+, per founder; no numbers
- Pep AI: Show 'try it free' slides before a paywall with $40/year and $10/month plans
- Pep AI: Build the most-requested features, like a dose calculator, after legal reviewCalculator 'drove a ton of traffic'
- Pep AI: Remove or simplify features nobody uses
- Pep AI: Collect feedback everywhere, including creator calls, and ship 2-3 updates a week
- Pep AI: Tell creators about each new feature as a reason to postCreators all want to post about new features
- Pep AI: DM 1,000+ creators a week with one message, then get them on a callSigns many creators every week; delegating made it scale
- Pep AI: Skip creators with no real comments or few niche videos to avoid bought viewsEarly signings with bought views brought zero signups
- Pep AI: Review each new creator's first video before it goes liveA few redos; most videos were fine
- Pep AI: Give creators lifetime access and text them almost daily instead of view bonusesCreators do more than the contract, including TikTok Lives
- Pep AI: Repost as many creator videos as possible on the brand account
- Pep AI: Raise a small angel check for marketing; pay developers in equityFunded the creator program from launch
- Pep AI: Enter a trending niche where existing apps do no marketingFounder claims the app helped start the peptide-tracker trend