Pep AI · B2C · peptide and GLP-1 tracker
Enter a trending niche where existing apps do no marketing
Founder claims the app helped start the peptide-tracker trend
Workedmarket-selectionpositioning-niche
What they did
Searched the App Store for peptide apps: only a few calculator apps, years old, with a couple of reviews and no marketing, while peptides were trending on social media. Positioned as a broader peptide tracker (not only GLP-1 weight loss) because peptides have more use cases to market.
What happened
Claims the app helped create the peptide-tracker trend.
“there was like a couple peptide calculator apps that had been out for years, but they really didn't have they weren't doing anything for marketing them. They had only a couple reviews.”
“peptides can be for recovery and serve a ton of different purposes, which gives us more to market”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from Pep AI
All 30 Pep AI tactics- Get trusted peptide influencers to post 'this is the tool I use' before rivalsOne creator: $1K from a story, $4K the day of a 50K-view post, $10K+ total
- Build an app for a topic blowing up on TikTok with no winning app yet$51K revenue in ~7 weeks; organic App Store search traffic from the trend
- Ask Apple for an expedited review to fix rejections in hours, not daysReviews in ~2 hours instead of ~2 days; approved after about a week
- Post on Reddit and through creators to fill a waitlist before launch~300 people on the waitlist before launch
- Read every review of rival apps, then have Claude plan your appFounder says it gave a better app than existing ones; no numbers
- Rank first when people search a trending term after a viral postTop result for 'Peptide AI' after a rival's viral X post; #3 for 'peptide tracker'
More from this episode
- Pep AI: Sign nearly every creator in your niche before running paid ads$30K then $50K revenue in months 1-2; ~$100K in 70 days
- Pep AI: Pay new creators ~$200 for a trial month; sign the winners for 3 monthsCore of the creator program behind most revenue
- Pep AI: Pay creators a one-time 20% of each sale on top of their feeCreators post more than agreed and put in more effort
- Pep AI: Give every creator a tracked link and discount codeShows who to keep and whose rates to cut
- Pep AI: Make creators keep your app link in their bio for the whole deal'A ton of downloads' in two weeks with no posts
- Pep AI: Send creators past winning videos as ideas, then let them make anythingFounder says creators love working with them; content performs
- Pep AI: Post educational slideshows that end with the app as the tracking toolBeat talking-head videos, per the guest; no numbers
- Pep AI: Run top creator videos as Meta ads and raise the budget every week~$2.50 per download; profitable by the guest's math
- Pep AI: Give creators scripts copied from competitors' ads and run them as adsLost money; replaced by organic winners
- Pep AI: Test a cluttered AI-made image ad listing ~8 featuresBest ad at under $2 per download, beating video
- Pep AI: Run peptide creator videos as TikTok adsTikTok kept rejecting them as medical advice; moved to Meta
- Pep AI: Give under-25s a short onboarding and older users a longer oneLonger flow works well for 25+, per founder; no numbers
- Pep AI: Show 'try it free' slides before a paywall with $40/year and $10/month plans
- Pep AI: Build the most-requested features, like a dose calculator, after legal reviewCalculator 'drove a ton of traffic'
- Pep AI: Remove or simplify features nobody uses
- Pep AI: Collect feedback everywhere, including creator calls, and ship 2-3 updates a week
- Pep AI: Tell creators about each new feature as a reason to postCreators all want to post about new features
- Pep AI: DM 1,000+ creators a week with one message, then get them on a callSigns many creators every week; delegating made it scale
- Pep AI: Skip creators with no real comments or few niche videos to avoid bought viewsEarly signings with bought views brought zero signups
- Pep AI: Review each new creator's first video before it goes liveA few redos; most videos were fine
- Pep AI: Give creators lifetime access and text them almost daily instead of view bonusesCreators do more than the contract, including TikTok Lives
- Pep AI: Repost as many creator videos as possible on the brand account
- Pep AI: Raise a small angel check for marketing; pay developers in equityFunded the creator program from launch