Pep AI · B2C · peptide tracking app
Rank first when people search a trending term after a viral post
Top result for 'Peptide AI' after a rival's viral X post; #3 for 'peptide tracker'
Workedaso
What they did
The app (named Pep AI) ranks in App Store search for peptide terms. When a copycat called Peptide AI blew up in a post on X, people searched 'Peptide AI' and Pep AI was the top result, picking up that traffic. Host found it #3 for 'peptide tracker' behind ads. No deliberate keyword work was described.
What happened
Got a wave of traffic from a competitor's viral post; ranks #3 for 'peptide tracker'
- Stage
- Launch (post-launch)
“People started looking up Peptide AI, but ours was the top search and we got like a bunch of like distraction from that.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Pep AI
All 30 Pep AI tactics- Run top creator videos as Meta ads and raise the budget every week~$2.50 per download; profitable by the guest's math
- Test a cluttered AI-made image ad listing ~8 featuresBest ad at under $2 per download, beating video
- Sign nearly every creator in your niche before running paid ads$30K then $50K revenue in months 1-2; ~$100K in 70 days
- Pay new creators ~$200 for a trial month; sign the winners for 3 monthsCore of the creator program behind most revenue
- DM 1,000+ creators a week with one message, then get them on a callSigns many creators every week; delegating made it scale
- Pay creators a one-time 20% of each sale on top of their feeCreators post more than agreed and put in more effort
More from this episode
- Pep AI: Get trusted peptide influencers to post 'this is the tool I use' before rivalsOne creator: $1K from a story, $4K the day of a 50K-view post, $10K+ total
- Pep AI: Post on Reddit and through creators to fill a waitlist before launch~300 people on the waitlist before launch
- Pep AI: Build an app for a topic blowing up on TikTok with no winning app yet$51K revenue in ~7 weeks; organic App Store search traffic from the trend
- Pep AI: Read every review of rival apps, then have Claude plan your appFounder says it gave a better app than existing ones; no numbers
- Pep AI: Ask Apple for an expedited review to fix rejections in hours, not daysReviews in ~2 hours instead of ~2 days; approved after about a week
- Walk around campus telling students about a student marketplace app~800 users but no revenue
- Feed reviews, cancel reasons and support tickets into Claude, then rebrandGrew ~350% after the rebrand, per the host