Pep AI · B2C · peptide tracking app
Ask Apple for an expedited review to fix rejections in hours, not days
Reviews in ~2 hours instead of ~2 days; approved after about a week
Workedpr-launch
What they did
Apple repeatedly rejected the app for seeming to give medical advice. He studied how similar apps presented their features to find wording Apple accepted, and used Apple's expedited review request for major fixes, which returned reviews in ~2 hours instead of ~2 days. Approval took about a week overall.
What happened
Approved after ~1 week; expedited reviews took ~2 hours
- Stage
- launch
“So then I found out about this expedite review, which then they would review it in like 2 hours instead of 2 days, which kind of sped up our process.”
“So once we worked around it and found out how other kind of similar apps were doing it, we found, you know, the good spot where Apple was happy and they approved it”
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