GTM Sauce

Starter Story · 2026-05-24

I Built A $30K/Month in 35 Days

College student Cedric Roberge built Pep AI, an iOS peptide tracker (dose calculator, injection-site log, research library, quizzes), in ~2 weeks with Replit and Claude after spotting peptides trending on TikTok. Seven weeks after launch it had $51K total revenue, $33K in the last 28 days, $11K MRR and ~2,000 active subscriptions. Growth came from a 300-person pre-launch waitlist (influencer posts, Reddit) and niche influencers: one creator's post drove $10K+ in revenue. Also ranks organically in App Store search for the trend.

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8 tactics

Pep AI · B2C · peptide tracking app

One creator: $1K from a story, $4K the day of a 50K-view post, $10K+ total
“Step four, I would say, is to find influencers in that niche and get them posting about it before you even launch.”
Workedinfluencervalidation
Starter Story · 2026-05-24

Pep AI · B2C · peptide tracking app

~300 people on the waitlist before launch
“We made some Reddit posts and we had a waitlist with like 300 people on it before we launched, so we knew that this was something people were really going to be interested in.”
Workedvalidationpr-launch
Starter Story · 2026-05-24

Pep AI · B2C · peptide tracking app

$51K revenue in ~7 weeks; organic App Store search traffic from the trend
“There wasn't an actual peptide app out there to like really explain what all these peptides do and how to use them safely. And there were a couple that have been out for a couple years, but none of them were successfully yet.”
Workedmarket-selectionpositioning-niche
Starter Story · 2026-05-24

Pep AI · B2C · peptide tracking app

Founder says it gave a better app than existing ones; no numbers
“So then I went through every single existing app, looked through all the reviews of the things like: What do people like? What do they not like? What do they wish they had?”
Workedfeature-developmentvalidation
Starter Story · 2026-05-24

Pep AI · B2C · peptide tracking app

Top result for 'Peptide AI' after a rival's viral X post; #3 for 'peptide tracker'
“People started looking up Peptide AI, but ours was the top search and we got like a bunch of like distraction from that.”
Workedaso
Starter Story · 2026-05-24

Pep AI · B2C · peptide tracking app

Reviews in ~2 hours instead of ~2 days; approved after about a week
“So then I found out about this expedite review, which then they would review it in like 2 hours instead of 2 days, which kind of sped up our process.”
Workedpr-launch
Starter Story · 2026-05-24

A campus student marketplace app · B2C · guest's first app

~800 users but no revenue
“And we just went around campus, kind of told people about it, and got like 800 users.”
Mixedin-personword-of-mouth
Starter Story · 2026-05-24

A subscription app · founder Pat interviewed

Grew ~350% after the rebrand, per the host
“they took all their reviews, they took all their cancellation reasons in Stripe, they took all their support requests, they pumped it into Claude, and they completely rebranded their app”
Workedpositioning-nichefeature-development
Starter Story · 2026-05-24

Numbers mentioned

SubjectMetricValueQuote
Pep AIrevenue
Revenue in the last 28 days (RevenueCat dashboard)
USD 33K/month
approximate
“This is in the last 28 days. We have 33 thousand revenue, almost 2,000 active subscriptions.”
Pep AIpaying users
Active subscriptions ('almost 2,000')
2,000 subscriptions
approximate
“This is in the last 28 days. We have 33 thousand revenue, almost 2,000 active subscriptions.”
Pep AImrrUSD 11K/month
approximate
“Our MRR is 11k.”
Pep AIrevenue
Total revenue about 7 weeks after launch
USD 51K
approximate
“Total revenue: 51k.”
Pep AIrevenue
Title/description headline: '$30K/month in 35 days'; description also claims 10,000 users in one month
USD 30K/month
approximate
“This is in the last 28 days. We have 33 thousand revenue”
Pep AIprice
Yearly subscription
USD 45/year“We have a yearly subscription that's $45 and a monthly subscription for $10 with a 3-day free trial.”
Pep AIprice
Monthly subscription with 3-day free trial
USD 10/month“We have a yearly subscription that's $45 and a monthly subscription for $10 with a 3-day free trial.”
Pep AItime to milestone
Idea to built app using Replit + Claude
2 weeks
approximate
“So using Claude and Replit, it took about 2 weeks to build out.”
Pep AItime to milestone
App Store approval after repeated rejections
1 weeks
approximate
“To get it approved, probably like a week, just back and forth.”
Pep AItime to milestone
Expedited Apple review turnaround vs ~2 days normal
2 hours
approximate
“they would review it in like 2 hours instead of 2 days”
Pep AIcount
Pre-launch waitlist sign-ups
300 people
approximate
“We made some Reddit posts and we had a waitlist with like 300 people on it before we launched”
Pep AIrevenue
Revenue from one influencer's single Instagram story
USD 1,000/one-time
approximate
“We had one guy that had made one story post, and from that we did $1,000 in revenue”
Pep AIviews
Same influencer's first feed post about the app
50K viewsper post
approximate
“when he made his actual first post, it got 50,000 views and we did like $4,000 in revenue just from that day”
Pep AIrevenue
Revenue on the day of the influencer's first post
USD 4,000/day
approximate
“when he made his actual first post, it got 50,000 views and we did like $4,000 in revenue just from that day”
Pep AIrevenue
Total revenue attributed to that one influencer post ('over 10,000')
USD 10K
estimate
“We think that we did in total over 10,000 revenue from that post.”
Pep AIrank
Position in App Store search for 'peptide tracker' (below ads), checked by host
3“I was just searching peptide tracker on the App Store right here on my phone and looks like there's a couple ads, but you come up number three”
Pep AImrr
Founder's goal: $1M/month
USD 1M/month
goal
“I want to make this a $1 million a month app.”
University of Oregon student marketplace appusers
Student marketplace app users from on-campus promotion; no revenue
800 users
approximate
“And we just went around campus, kind of told people about it, and got like 800 users.”
App that rebranded from reviews and cancellation reasonsgrowth rate
Growth after a rebrand driven by reviews, cancellation reasons and support requests fed into Claude ('like 350% or something')
+350%
approximate
“after the rebrand, they grew like 350% or something like that”