Pep AI · B2C · peptide and GLP-1 tracker
Run top creator videos as Meta ads and raise the budget every week
~$2.50 per download; profitable by the guest's math
Workedpaid-social
What they did
Take creator videos that performed best organically on TikTok/Instagram and upload them as regular Meta ads (not partnership ads through the creator's account). Increase budget every week on winners as long as cost per download stays under $5. ~$400/day total; plan 50-100 campaigns next month.
What happened
~$2.50 cost per download; profitable per guest's math on conversion rate and price.
This shipped together with other changes, so the result can't be credited to this alone.
“all I've done is taken our winners, so all the ones that performed really well on TikTok and Instagram, put it on meta ads.”
“We just keep increasing our budget every week and pushing those ones that are winners.”
“No, we just we just take them and then just post them.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Pep AI
All 30 Pep AI tactics- Get trusted peptide influencers to post 'this is the tool I use' before rivalsOne creator: $1K from a story, $4K the day of a 50K-view post, $10K+ total
- Build an app for a topic blowing up on TikTok with no winning app yet$51K revenue in ~7 weeks; organic App Store search traffic from the trend
- Ask Apple for an expedited review to fix rejections in hours, not daysReviews in ~2 hours instead of ~2 days; approved after about a week
- Post on Reddit and through creators to fill a waitlist before launch~300 people on the waitlist before launch
- Read every review of rival apps, then have Claude plan your appFounder says it gave a better app than existing ones; no numbers
- Rank first when people search a trending term after a viral postTop result for 'Peptide AI' after a rival's viral X post; #3 for 'peptide tracker'
More from this episode
- Pep AI: Sign nearly every creator in your niche before running paid ads$30K then $50K revenue in months 1-2; ~$100K in 70 days
- Pep AI: Pay new creators ~$200 for a trial month; sign the winners for 3 monthsCore of the creator program behind most revenue
- Pep AI: Pay creators a one-time 20% of each sale on top of their feeCreators post more than agreed and put in more effort
- Pep AI: Give every creator a tracked link and discount codeShows who to keep and whose rates to cut
- Pep AI: Make creators keep your app link in their bio for the whole deal'A ton of downloads' in two weeks with no posts
- Pep AI: Send creators past winning videos as ideas, then let them make anythingFounder says creators love working with them; content performs
- Pep AI: Post educational slideshows that end with the app as the tracking toolBeat talking-head videos, per the guest; no numbers
- Pep AI: Give creators scripts copied from competitors' ads and run them as adsLost money; replaced by organic winners
- Pep AI: Test a cluttered AI-made image ad listing ~8 featuresBest ad at under $2 per download, beating video
- Pep AI: Run peptide creator videos as TikTok adsTikTok kept rejecting them as medical advice; moved to Meta
- Pep AI: Give under-25s a short onboarding and older users a longer oneLonger flow works well for 25+, per founder; no numbers
- Pep AI: Show 'try it free' slides before a paywall with $40/year and $10/month plans
- Pep AI: Build the most-requested features, like a dose calculator, after legal reviewCalculator 'drove a ton of traffic'
- Pep AI: Remove or simplify features nobody uses
- Pep AI: Collect feedback everywhere, including creator calls, and ship 2-3 updates a week
- Pep AI: Tell creators about each new feature as a reason to postCreators all want to post about new features
- Pep AI: DM 1,000+ creators a week with one message, then get them on a callSigns many creators every week; delegating made it scale
- Pep AI: Skip creators with no real comments or few niche videos to avoid bought viewsEarly signings with bought views brought zero signups
- Pep AI: Review each new creator's first video before it goes liveA few redos; most videos were fine
- Pep AI: Give creators lifetime access and text them almost daily instead of view bonusesCreators do more than the contract, including TikTok Lives
- Pep AI: Repost as many creator videos as possible on the brand account
- Pep AI: Raise a small angel check for marketing; pay developers in equityFunded the creator program from launch
- Pep AI: Enter a trending niche where existing apps do no marketingFounder claims the app helped start the peptide-tracker trend