GTM Sauce

Pep AI · B2C · peptide and GLP-1 tracker

Give under-25s a short onboarding and older users a longer one

Longer flow works well for 25+, per founder; no numbers

Workedonboarding

What they did

Ask age in onboarding. Under 25: short flow (key points, disclaimers to accept, straight into the app). 25+: longer flow on nutrition/sleep/water that builds a personal nutrition plan (height, weight -> recommended calories/protein) to convince them tracking matters.

What happened

Under-25s buy less and abandon long onboarding; longer flow 'works really well' for 25+. No numbers.
28:57
“if you're under the age of 25, the onboarding is really short.”
Cedric Roberge
29:12
“For the people older, we give them a longer onboarding and really talk about nutrition and tracking”
Cedric Roberge

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