The Superwall Podcast · 2026-04-28
Alex Vech - Copy This Facebook Ads Strategy, It'll Blow Up Your SaaS
Alex Vech explains how Boost App Social, an Instagram hashtag/growth subscription app that started as a web tool, reached $100K MRR on Meta ads alone and sold to a PE-style app buyer for seven figures. Core system: 1,000 Gmail accounts cold-emailing creators, Telegram negotiation with $100 upfront, perpetual-rights UGC contracts (~300 creatives), captions + green screen + hooks, remixing 5 clips into 15, and surviving 6-8 permanent Meta bans. ~$1.5-1.8M total spend, ~$800K wasted; ~1 in 85 ads won. Now runs Screens Design.
Play the episode12 tactics
Numbers mentioned
| Subject | Metric | Value | Quote |
|---|---|---|---|
| Boost App Social | mrr peak MRR before the sale | USD 100K approximate | “And the 100k MRR was a mix between adding interesting features that might help other than the hashtags themselves” |
| Boost App Social | exit price | seven figures approximate | “Yeah, seven figures, yeah.” |
| Boost App Social | price what users would pay for the hashtag-only product, before added features raised willingness to pay | USD 40–100/year approximate | “would be willing to pay more, rather than the 40 bucks a year, maybe 100 bucks a year” |
| Boost App Social | ad spend Meta daily spend scaled from $100 to $500, $1,000 and $10,000 per day | USD 100–10K/day approximate | “Uh we started spending 100 a day, 500 a day, 1,000 a day, 10k a day, on Meta.” |
| Boost App Social | ad spend total Meta spend over ~2.5 years | USD 1.5M–1.8M estimate | “We spent, in total, probably 1.5 to $1.8 million, not in a year, but in two years and a half, something like that.” |
| Boost App Social | ad spend guest's revised figure over the full app life cycle before the sale | USD 2M estimate | “Yeah, more than 2 million probably, something like that, over the full app life cycle before we sold.” |
| Boost App Social | cost ad spend wasted on creatives that didn't work, bans and mistakes | USD 800K estimate | “Uh something like 800k was wasted.” |
| Boost App Social | cost wasted by accidentally duplicating an ad at 11:30 p.m. | USD 8,000/one-time approximate | “One time, I made a mistake, I duplicated an ad uh at 11:30 p.m., and I wasted 8k [laughter] in like uh in a blip.” |
| Boost App Social | share share of videos that got the spend and worked on Meta | 1.2% approximate | “But you have also to account that one video out of 85 would would get all the ad spend and work,” |
| Boost App Social | share share of UGC creatives that didn't work no matter how good they looked | 97% estimate | “And there were other creatives, 97% of them, that no matter how good they look to you, they would wouldn't work” |
| Boost App Social | count Meta ad account bans, including permanent ones, all eventually reversed | 6–8 approximate | “And so, this happened to us like six, eight times, and uh with permanent bans, as well. And we always managed to to get them back.” |
| Boost App Social | count Gmail accounts loaded onto a shared inbox for creator outreach | 1,000 accounts approximate | “we have 1,000 Gmails uh loaded onto a uh onto a shared inbox” |
| Boost App Social | activity volume cold emails to creators per Gmail account per day | 10–30 emailsper email account /day approximate | “Yeah, it can be 10 10 to 30 emails per account per day, so yeah.” |
| Boost App Social | conversion rate reply rate to cold creator emails | 10–20% estimate | “And uh we got back, I don't know, 10-20% replies.” |
| Boost App Social | creator pay upfront payment once a creator looked promising, to prove it wasn't a scam | USD 100per creator /one-time | “Once we understood that the creator uh was promising, I would I would send them like 100 bucks up front already” |
| Boost App Social | count UGC creatives with perpetual-rights contracts, handed over in the sale | 200–300 creatives estimate | “We had probably 200 or 300 creatives, something like that, I don't remember right now.” |
| Boost App Social | count remix ratio: five videos from a creator turned into about 15 ads | 5 videos illustrative | “if we received five videos from the creator, maybe we would turn it into 15 or something like that, you know?” |
| benchmarkShare of Instagram/TikTok users who watch without sound | share | 80% estimate | “Uh because 80% of the users uh do uh do use Instagram or TikTok a lot of times without uh Instagram especially, without the sound.” |
| Boost App Social | time to milestone negotiation length for the sale | 4–5 months approximate | “The negotiation was probably four, five months.” |
| Screens Design | count apps in the Screens Design library ('more than that right now') | 2,200 apps approximate | “We have the biggest library in the world, 2,200 apps inside, uh more than that right now.” |
| Daily Devotional App for Women | revenue revenue shown in Screens Design (period not stated), alongside 7K installs | USD 15K approximate | “Daily Devotional App for Women, 15k revenue from 7k installs, so that's good.” |
| Daily Devotional App for Women | downloads installs shown in Screens Design (period not stated) | 7,000 installs approximate | “Daily Devotional App for Women, 15k revenue from 7k installs, so that's good.” |
| personAdam Lyttle, indie app developer | count apps built; two or three make really good money and a couple more make some money | 100 apps approximate | “He made 100 apps. Of course, many things are not going to work” |
| benchmarkAnnual price a business-focused subscription app can charge | price | USD 200–300/year estimate | “you can charge 200 bucks a year, 300 bucks a year with weeklies or monthlies, or whatever you want however you want to slice it” |