Boost App Social · B2C · Instagram growth app
Buy lifetime rights to every creator video, including the right to edit it
No renegotiating when ads won; ~300 creatives and contracts transferred in the sale
Workedcreator-opsexit-ma
What they did
Creator contracts grant perpetual rights to run the videos as ads (no 1-year licenses to renew) and freedom to edit and mix-and-match footage. Avoids creators demanding e.g. $100K when an ad takes off. At the sale, all creatives were handed to the buyer together with the signed contracts.
What happened
~200-300 rights-cleared creatives transferred with the business at exit.
In their words
The Superwall Podcast · Alex Vech - Copy This Facebook Ads Strategy, It'll Blow Up Your SaaS“We didn't want to play the game of, I'm going to pay you for one year, and then we need to renovate the contract in order to keep running the ads. It was like, no, it's going to be a perpetual uh perpetual thing.”
“And in the in the scenario where the an ad goes really well, uh then they might ask you for 100k or something, and yeah, that was a big no.”
Related topics
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More from this episode
- Boost App Social: Cold-email creators from 1,000 Gmail accounts, 10-30 emails each per day10-20% replied; fed a pipeline of ~300 UGC creatives
- Boost App Social: Move creators to a Telegram group and send $100 upfront to prove you're realCreators installed Telegram and delivered; only one or two ran off with the money
- Boost App Social: Give creators a one-page list of hooks that work, then let them improviseFounder says it balanced freedom and quality; low-effort hooks were rejected
- Boost App Social: Caption every ad and film the creator over a green-screen demo of the appDistilled from ~$1.5M of spend; the format behind $100K MRR
- Boost App Social: Open ads with one exact frustration, like 'stuck on 1,000 views'Among the final best ads; smaller reach but works really well
- Boost App Social: Cut each creator's 5 videos into about 15 ads, mixing screen and in-hand shotsMore variety to feed Meta's algorithm; founder says don't overdo it
- Boost App Social: Test many UGC ads on Meta, knowing about 1 in 85 will get the spendScaled to $10K/day and $100K MRR; ~$800K of ~$1.5-1.8M spend wasted
- Boost App Social: Fight every Meta ad account ban until you win it backRecovered from 6-8 bans, including permanent ones; later got a Meta rep
- Boost App Social: Rebuild your web tool as an iPhone app when people use it on their phoneGuest calls it the right move; led to $100K MRR
- Boost App Social: Add features beyond the core tool so people stay and pay moreFounder credits it, with Meta ads, for $100K MRR; no split given
- Boost App Social: Sell to an unknown buyer through escrow, with a strong lawyer and seller referencesClosed a seven-figure sale after a 4-5 month negotiation