Boost App Social · B2C · Instagram growth app
Cold-email creators from 1,000 Gmail accounts, 10-30 emails each per day
10-20% replied; fed a pipeline of ~300 UGC creatives
Workedugc-creatorscreator-opsoutbound-sales
What they did
Scraped creator email addresses from Instagram bios (creators list them to get work). Loaded 1,000 Gmail accounts into a shared inbox; an internal script sends 10-30 emails per account per day, used in bursts when more creatives are needed. VAs handle replies ('Yes, I'm interested') and move them down a diagrammed flow: VA emails back with a video pre-recorded by the founder, then moves them to Telegram. Built in-house over years; guest calls it 'a little bit black hat-y'. Host notes Instantly/Smartlead and creator-list platforms now do this.
What happened
10-20% reply rate; supplied the ~200-300 creatives behind the Meta program.
- Stage
- Exit (scaling paid acquisition)
In their words
The Superwall Podcast · Alex Vech - Copy This Facebook Ads Strategy, It'll Blow Up Your SaaS“We do have our own. It's a bit a little bit black hat-y, but we have 1,000 Gmails uh loaded onto a uh onto a shared inbox”
“Yeah, it can be 10 10 to 30 emails per account per day, so yeah.”
“And of course, on Instagram, they put their email address many times in order to be contacted, in order to do work.”
Related topics
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More from this episode
- Boost App Social: Move creators to a Telegram group and send $100 upfront to prove you're realCreators installed Telegram and delivered; only one or two ran off with the money
- Boost App Social: Buy lifetime rights to every creator video, including the right to edit itNo renegotiating when ads won; ~300 creatives and contracts transferred in the sale
- Boost App Social: Give creators a one-page list of hooks that work, then let them improviseFounder says it balanced freedom and quality; low-effort hooks were rejected
- Boost App Social: Caption every ad and film the creator over a green-screen demo of the appDistilled from ~$1.5M of spend; the format behind $100K MRR
- Boost App Social: Open ads with one exact frustration, like 'stuck on 1,000 views'Among the final best ads; smaller reach but works really well
- Boost App Social: Cut each creator's 5 videos into about 15 ads, mixing screen and in-hand shotsMore variety to feed Meta's algorithm; founder says don't overdo it
- Boost App Social: Test many UGC ads on Meta, knowing about 1 in 85 will get the spendScaled to $10K/day and $100K MRR; ~$800K of ~$1.5-1.8M spend wasted
- Boost App Social: Fight every Meta ad account ban until you win it backRecovered from 6-8 bans, including permanent ones; later got a Meta rep
- Boost App Social: Rebuild your web tool as an iPhone app when people use it on their phoneGuest calls it the right move; led to $100K MRR
- Boost App Social: Add features beyond the core tool so people stay and pay moreFounder credits it, with Meta ads, for $100K MRR; no split given
- Boost App Social: Sell to an unknown buyer through escrow, with a strong lawyer and seller referencesClosed a seven-figure sale after a 4-5 month negotiation