Boost App Social · B2C · Instagram growth app
Give creators a one-page list of hooks that work, then let them improvise
Founder says it balanced freedom and quality; low-effort hooks were rejected
Workedugc-creators
What they did
Recruited creators who already made TikTok-style videos. Sent them an A4 document: the app, what the team thinks is good marketing, and the triggers/hooks that work for their customers, inviting them to adapt in their own style. Contracts allowed rejecting a creative when the hook was obviously low effort. Formats: talking-head 'I found this app' videos, green screen over a Notes-app to-do list, and lifestyle 'I couldn't believe it was possible' videos.
What happened
Occasionally produced a 'diamond' creative worth hundreds of thousands in profit.
In their words
The Superwall Podcast · Alex Vech - Copy This Facebook Ads Strategy, It'll Blow Up Your SaaS“we would simply provide them with an A4 uh a A4 document telling them, "Hey, we think this is good marketing. This is our app. These are the kind of triggers, the hooks, uh that work for our type of customers.”
“we signed that uh if if the hook was uh like really bad uh uh, usually, we could uh we could reject the creative”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Boost App Social: Cold-email creators from 1,000 Gmail accounts, 10-30 emails each per day10-20% replied; fed a pipeline of ~300 UGC creatives
- Boost App Social: Move creators to a Telegram group and send $100 upfront to prove you're realCreators installed Telegram and delivered; only one or two ran off with the money
- Boost App Social: Buy lifetime rights to every creator video, including the right to edit itNo renegotiating when ads won; ~300 creatives and contracts transferred in the sale
- Boost App Social: Caption every ad and film the creator over a green-screen demo of the appDistilled from ~$1.5M of spend; the format behind $100K MRR
- Boost App Social: Open ads with one exact frustration, like 'stuck on 1,000 views'Among the final best ads; smaller reach but works really well
- Boost App Social: Cut each creator's 5 videos into about 15 ads, mixing screen and in-hand shotsMore variety to feed Meta's algorithm; founder says don't overdo it
- Boost App Social: Test many UGC ads on Meta, knowing about 1 in 85 will get the spendScaled to $10K/day and $100K MRR; ~$800K of ~$1.5-1.8M spend wasted
- Boost App Social: Fight every Meta ad account ban until you win it backRecovered from 6-8 bans, including permanent ones; later got a Meta rep
- Boost App Social: Rebuild your web tool as an iPhone app when people use it on their phoneGuest calls it the right move; led to $100K MRR
- Boost App Social: Add features beyond the core tool so people stay and pay moreFounder credits it, with Meta ads, for $100K MRR; no split given
- Boost App Social: Sell to an unknown buyer through escrow, with a strong lawyer and seller referencesClosed a seven-figure sale after a 4-5 month negotiation