Boost App Social · B2C · Instagram growth app
Move creators to a Telegram group and send $100 upfront to prove you're real
Creators installed Telegram and delivered; only one or two ran off with the money
Workedcreator-opsugc-creators
What they did
After email interest, a VA moves each creator into their own Telegram group (chosen for back-and-forth chat, group format, and hosting large MP4s and contracts). Once a creator looks promising, the founder sends ~$100 upfront along with the contract so they feel it isn't a scam; creators then install Telegram, get push notifications, and send finished videos there. A head of VAs runs the process.
What happened
Worked very well; one or two creators ran with the $100, accepted as cost of doing business.
In their words
The Superwall Podcast · Alex Vech - Copy This Facebook Ads Strategy, It'll Blow Up Your SaaS“Once we understood that the creator uh was promising, I would I would send them like 100 bucks up front already, so they would they would feel that it wasn't a scam”
“Especially when you send them the money up front, and you send the contract, and you send them 100 bucks, they feel that it's real, they're going to do the step of downloading the Telegram.”
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More from this episode
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- Boost App Social: Cut each creator's 5 videos into about 15 ads, mixing screen and in-hand shotsMore variety to feed Meta's algorithm; founder says don't overdo it
- Boost App Social: Test many UGC ads on Meta, knowing about 1 in 85 will get the spendScaled to $10K/day and $100K MRR; ~$800K of ~$1.5-1.8M spend wasted
- Boost App Social: Fight every Meta ad account ban until you win it backRecovered from 6-8 bans, including permanent ones; later got a Meta rep
- Boost App Social: Rebuild your web tool as an iPhone app when people use it on their phoneGuest calls it the right move; led to $100K MRR
- Boost App Social: Add features beyond the core tool so people stay and pay moreFounder credits it, with Meta ads, for $100K MRR; no split given
- Boost App Social: Sell to an unknown buyer through escrow, with a strong lawyer and seller referencesClosed a seven-figure sale after a 4-5 month negotiation