GTM Sauce

The Superwall Podcast · 2026-03-16

Dris Elamri - Meet The 18y/o Who Solved UGC Marketing (100M Views in 2 Weeks)

18-year-old Dris Elamri helped scale Cluely's UGC program (0 to 100M views in its first weeks, sub-$1 CPM, under 20 consistent creators). After leaving, his company Instinct signed $1.2M ARR in contracts in its first week, including Decart (100M views in two weeks at sub-$0.30 CPM). It then built Methods, an app that pays anyone to post UGC. Growth came from reframing Methods as 'the new way to make money online' and paying $40 for a creator's first video. Also: his dropshipping and Minecraft Shorts backstory, and why he adapts proven formats instead of inventing new ones.

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12 tactics

Cluely · B2C · AI assistant app

0 to 100M views in the first few weeks at under $1 CPM
“Uh, it was kind of the the Snapchat format, and then we once like a like the same thing with formats, once it works, you just send it to other creators, see what works”
Workedugc-creatorsorganic-short-video
The Superwall Podcast · 2026-03-16

Decart · B2C · AI lab with a photo and video app

100M views in two weeks under $0.30 CPM; top 30 in the App Store
“so we talked to them, we told them about UGC, and we ended up getting them 100 million views in two weeks at sub-30-cent CPM. They were top 30 in the App Store”
Workedugc-creatorscreator-ops
The Superwall Podcast · 2026-03-16

Methods · app that pays people to post videos

Signups took off after the switch; users now doubling every two weeks
“And when we started, we were like, "Methods is the UGC marketplace app." Um, and when we did that, no one really wanted to join, they were like, "Like what is UGC?" Uh, but we framed it as the new way to make money, make money online, everyone started joining.”
Workedpositioning-nichecreator-ops
The Superwall Podcast · 2026-03-16

Instinct · B2B · UGC marketing company for apps

$1.2M in yearly contracts signed in the first week
“I was just going on sales calls, we had no product, we had nothing like tangible that we could sell them on, um, and I would tell them, "We're going to get you a lot of views, we're going to get you users, and we're going to make you money."”
Workedoutbound-salespositioning-niche
The Superwall Podcast · 2026-03-16

Methods · app that pays people to post videos

50K+ creators joined and $500K+ paid out; first-timers make more videos
“And when users join our, or creators join our app, uh, we go through a a full onboarding where we actually give them $40 their first post, and they are instantly hooked.”
Workedcreator-opsonboarding
The Superwall Podcast · 2026-03-16

Methods · app that pays people to post videos

Founder says long-time creators are now the top earners; early quitting is still a problem
“from there, we provide like the exact scripts and example videos to use for UGC content, um, all the resources and how to warm up account, uh, warm up on an account, how to post like, uh, trial videos, how to actually make good UGC, how to like do lighting”
Mixedcreator-opsugc-creators
The Superwall Podcast · 2026-03-16

Methods · app that pays people to post videos

Founder calls it an 'infinite user' loop; no separate numbers
“basically, uh, someone joins, uh, TikTok or Instagram, and they see a Methods video, they go on our platform, and then they create even more Methods videos. It's like a, uh, in infinite user method.”
Workedugc-creatorsproduct-virality
The Superwall Podcast · 2026-03-16

Instinct · B2B · UGC marketing company for apps

Source of many of their best formats, per the founder; no numbers
“a lot of our most successful formats are, uh, formats that have been taken from other companies in similar niches or completely different, or other like standalone creators, and we've adapted it for, uh, our own product, Methods, or other company's products.”
Workedorganic-short-videougc-creators
The Superwall Podcast · 2026-03-16

Practitioner pattern · Dris Elamri (Founder of Instinct/Methods, which sells UGC programs and a creator app/self-serve UGC platform (hq.methods.app) that he recommends)

Under 20 creators did 100M views; a 2,000-creator program got only 500K a month
“It is always best to to have a solid foundation, start with a a few creators that are able to consistently, um, get you views, and after that, you can, I don't know, scale to to many more creators.”
Workedcreator-opsugc-creators
The Superwall Podcast · 2026-03-16

A store selling knockoff headphones · B2C · guest's high-school store

Broke even for 1.5 months, then 200K views overnight and up to $2K/day
“I realized I could take other people's videos of, uh, like recordings of like unboxing like real AirPods Maxes or, uh, uh, like yeah, different videos like showing the the real product. I would cut it up, I would pay someone on Fiverr $5 to do a voiceover, I would, uh I would add captions, and then I would post it on TikTok.”
Workedorganic-short-video
The Superwall Podcast · 2026-03-16

A store selling knockoff headphones · B2C · guest's high-school store

Part of the run to 25K followers and 18M views; no separate numbers
“I had like a series where, uh, people would comment like, "Do you ship to this country?" And our like, uh, like our thing was we shipped to every country and like $5 international shipping, free shipping domestic”
Workedorganic-short-videopricing
The Superwall Podcast · 2026-03-16

A Minecraft YouTube Shorts channel · B2C · guest's sold channel

200K subscribers and 180M views in 9 months after 6 flat months
“Even when I was making Minecraft YouTube Shorts, uh, I I think I spent 6 months with, um, like zero subscribers, zero views, and out of nowhere, uh, my post started blowing up, and I realized what was actually working, I doubled down on that”
Workedorganic-short-video
The Superwall Podcast · 2026-03-16

Numbers mentioned

SubjectMetricValueQuote
Instinctarr
Annualized value of contracts signed with a few companies in the first week, before any product
USD 1.2M
approximate
“The first week, we signed contracts worth, uh, I guess 1.2 mil annualized um, with a bunch of a few companies.”
Methodsarr
Description/host intro attribute $1.2M ARR in seven days to Methods; the body attributes it to Instinct's first-week contracts
USD 1.2M
approximate
“In seven days, he blew up Methods to 1.2 million ARR.”
Instincttime to milestone
Time from leaving Cluely to $1.2M ARR in signed contracts
7 days“Left Cluely to start our own thing. Already at 1.2 million ARR seven days in stealth.”
Decartviews
UGC program views in the first two weeks
100M views
approximate
“we ended up getting them 100 million views in two weeks at sub-30-cent CPM.”
Decarttime to milestone
Time to 100M UGC views
2 weeks
approximate
“we ended up getting them 100 million views in two weeks at sub-30-cent CPM.”
Decartcpm
Upper bound: 'sub-30-cent' all-in UGC CPM
USD 0.3
approximate
“we ended up getting them 100 million views in two weeks at sub-30-cent CPM.”
Decartrank
Top 30 in the App Store (category not stated)
30 rank
approximate
“They were top 30 in the App Store, and the the program's still killing it.”
Decartviews
Lifetime UGC program views, 400M+
400M views
estimate
“I I think lifetime, 400-plus million views.”
Cluelyviews
UGC program views, 0 to 100M in the first few weeks
100M views
approximate
“I worked with Ben, um, starting out to, I guess, scale, uh, UGC program in the the first few weeks from 0 to 100 million views at sub-$1 CPM.”
Cluelycpm
Upper bound: 'sub-$1' CPM for the early UGC program
USD 1
approximate
“I worked with Ben, um, starting out to, I guess, scale, uh, UGC program in the the first few weeks from 0 to 100 million views at sub-$1 CPM.”
Cluelyviews
Description's version: 100M views in two weeks with fewer than 20 creators (the body gives 'first few weeks' for Cluely)
100M views
approximate
“At Cluely, he built a UGC program that generated 100 million views in two weeks, absolutely insane.”
Cluelycount
Upper bound: fewer than 20 creators consistently posting
20 creators
estimate
“Like I think less than 20, uh, consistently posting.”
aggregateUGC vs other paid acquisition sources, averaged across companies Instinct/Methods has worked withconversion rate
UGC converts ~4x higher than other paid user acquisition sources
+4 x
approximate
“And for companies we've worked with, it's four times higher converting, 10 to 20 times cheaper, on average, than any other paid user acquisition source.”
aggregateUGC vs other paid acquisition sources, averaged across companies Instinct/Methods has worked withcac10-20x cheaper than other paid acquisition sources
approximate
“And for companies we've worked with, it's four times higher converting, 10 to 20 times cheaper, on average, than any other paid user acquisition source.”
Methodsgrowth rate
User count doubling every two weeks after the 'make money online' reframing
100%
approximate
“Our our user count is doubling every two weeks.”
Methodsrank
Search position for 'make money online' (platform not stated)
1 rank
estimate
“I think if you search "make money online," we're like the the first search result.”
Methodscount
Creators on the platform ('slightly higher' now)
50K creators
approximate
“Um, is this number updated, 500k claimed on Methods, 50k creators?”
Methodscreator pay
Total paid out to creators ('slightly higher' now)
USD 500K
approximate
“Yeah, the these are slightly outdated. We have to update it every few weeks, but it is is much or slightly higher than that.”
Methodscreator pay
Paid for a new creator's first post, during onboarding
USD 40per creator /one-time“we go through a a full onboarding where we actually give them $40 their first post, and they are instantly hooked.”
Methodscreator pay
Early pitch to creators while solving the marketplace cold start
USD 30per video“We're like, uh, "We'll pay you $30 to make a video,"”
company running a 2,000-creator UGC programcount
Creators in the company's UGC program
2,000 creators
approximate
“And they told me they had they had 2,000 creators, which is, uh, pretty crazy.”
company running a 2,000-creator UGC programviews
Total views from its 2,000 creators in the last month
500K views/month
approximate
“they said, "In the last month, they got 500,000 views."”
benchmarkShare of a UGC program's views that come from the top 1% or 0.1% of creatorsshare90%
illustrative
“those like top like 1% or 0.1% of of creators are like 90% of the views, and everything else is kind of like the the experimentation.”
Dris's TikTok dropshipping store selling knockoff AirPods Maxrevenue
Peak monthly revenue, from the guest's website as read by the host
USD 50K/month
approximate
“I saw that on your website, you you did a 50k a month e-com store selling fake AirPods Maxes.”
Dris's TikTok dropshipping store selling knockoff AirPods Maxrevenue
After rebuilding the site overnight following the first Shopify ban, even without new content
USD 2,000/day
approximate
“And after that, like even without running, uh, having any natural content, I was still making like 2k a day.”
Dris's TikTok dropshipping store selling knockoff AirPods Maxviews
First viral dropshipping TikTok, overnight
200K viewsper video
approximate
“I had like 200,000 views and my phone was blowing up with the the Shopify notifications.”
Dris's TikTok dropshipping store selling knockoff AirPods Maxfollowers
First TikTok account before it was banned; 18M+ organic views. A second account reached 20K followers and several million views.
25K followers
approximate
“I had like 25,000 followers, uh, like, uh, 18 million views plus organic. My account got banned.”
Dris's TikTok dropshipping store selling knockoff AirPods Maxviews
Organic views on the first TikTok account (18M+)
18M views
approximate
“I had like 25,000 followers, uh, like, uh, 18 million views plus organic. My account got banned.”
Dris's TikTok dropshipping store selling knockoff AirPods Maxcost
Fiverr voiceover per repurposed video
USD 5per video“I would pay someone on Fiverr $5 to do a voiceover”
Dris's Minecraft YouTube Shorts channelfollowers
YouTube subscribers reached in 9 months; 180M views; a top-500 fastest-growing channel at the time
200K subscribers
approximate
“I got 200,000 subscribers, 9 months, 180 million views. It was top 500 fastest-growing channels at the time.”
Dris's Minecraft YouTube Shorts channelviews
Views in the channel's first 9 months
180M views
approximate
“I got 200,000 subscribers, 9 months, 180 million views.”
PlaudarrUSD 250M
estimate
“And I believe in 2024, they made like 250 mil ARR.”
Plaudprice
Hardware device; software is $20/month
USD 130/one-time
approximate
“They have $130 product, $20 a month software.”
Plaudprice
Software subscription alongside the $130 device
USD 20/month
approximate
“They have $130 product, $20 a month software.”