The Superwall Podcast · 2026-03-16
Dris Elamri - Meet The 18y/o Who Solved UGC Marketing (100M Views in 2 Weeks)
18-year-old Dris Elamri helped scale Cluely's UGC program (0 to 100M views in its first weeks, sub-$1 CPM, under 20 consistent creators). After leaving, his company Instinct signed $1.2M ARR in contracts in its first week, including Decart (100M views in two weeks at sub-$0.30 CPM). It then built Methods, an app that pays anyone to post UGC. Growth came from reframing Methods as 'the new way to make money online' and paying $40 for a creator's first video. Also: his dropshipping and Minecraft Shorts backstory, and why he adapts proven formats instead of inventing new ones.
Play the episode12 tactics
Numbers mentioned
| Subject | Metric | Value | Quote |
|---|---|---|---|
| Instinct | arr Annualized value of contracts signed with a few companies in the first week, before any product | USD 1.2M approximate | “The first week, we signed contracts worth, uh, I guess 1.2 mil annualized um, with a bunch of a few companies.” |
| Methods | arr Description/host intro attribute $1.2M ARR in seven days to Methods; the body attributes it to Instinct's first-week contracts | USD 1.2M approximate | “In seven days, he blew up Methods to 1.2 million ARR.” |
| Instinct | time to milestone Time from leaving Cluely to $1.2M ARR in signed contracts | 7 days | “Left Cluely to start our own thing. Already at 1.2 million ARR seven days in stealth.” |
| Decart | views UGC program views in the first two weeks | 100M views approximate | “we ended up getting them 100 million views in two weeks at sub-30-cent CPM.” |
| Decart | time to milestone Time to 100M UGC views | 2 weeks approximate | “we ended up getting them 100 million views in two weeks at sub-30-cent CPM.” |
| Decart | cpm Upper bound: 'sub-30-cent' all-in UGC CPM | USD 0.3 approximate | “we ended up getting them 100 million views in two weeks at sub-30-cent CPM.” |
| Decart | rank Top 30 in the App Store (category not stated) | 30 rank approximate | “They were top 30 in the App Store, and the the program's still killing it.” |
| Decart | views Lifetime UGC program views, 400M+ | 400M views estimate | “I I think lifetime, 400-plus million views.” |
| Cluely | views UGC program views, 0 to 100M in the first few weeks | 100M views approximate | “I worked with Ben, um, starting out to, I guess, scale, uh, UGC program in the the first few weeks from 0 to 100 million views at sub-$1 CPM.” |
| Cluely | cpm Upper bound: 'sub-$1' CPM for the early UGC program | USD 1 approximate | “I worked with Ben, um, starting out to, I guess, scale, uh, UGC program in the the first few weeks from 0 to 100 million views at sub-$1 CPM.” |
| Cluely | views Description's version: 100M views in two weeks with fewer than 20 creators (the body gives 'first few weeks' for Cluely) | 100M views approximate | “At Cluely, he built a UGC program that generated 100 million views in two weeks, absolutely insane.” |
| Cluely | count Upper bound: fewer than 20 creators consistently posting | 20 creators estimate | “Like I think less than 20, uh, consistently posting.” |
| aggregateUGC vs other paid acquisition sources, averaged across companies Instinct/Methods has worked with | conversion rate UGC converts ~4x higher than other paid user acquisition sources | +4 x approximate | “And for companies we've worked with, it's four times higher converting, 10 to 20 times cheaper, on average, than any other paid user acquisition source.” |
| aggregateUGC vs other paid acquisition sources, averaged across companies Instinct/Methods has worked with | cac | 10-20x cheaper than other paid acquisition sources approximate | “And for companies we've worked with, it's four times higher converting, 10 to 20 times cheaper, on average, than any other paid user acquisition source.” |
| Methods | growth rate User count doubling every two weeks after the 'make money online' reframing | 100% approximate | “Our our user count is doubling every two weeks.” |
| Methods | rank Search position for 'make money online' (platform not stated) | 1 rank estimate | “I think if you search "make money online," we're like the the first search result.” |
| Methods | count Creators on the platform ('slightly higher' now) | 50K creators approximate | “Um, is this number updated, 500k claimed on Methods, 50k creators?” |
| Methods | creator pay Total paid out to creators ('slightly higher' now) | USD 500K approximate | “Yeah, the these are slightly outdated. We have to update it every few weeks, but it is is much or slightly higher than that.” |
| Methods | creator pay Paid for a new creator's first post, during onboarding | USD 40per creator /one-time | “we go through a a full onboarding where we actually give them $40 their first post, and they are instantly hooked.” |
| Methods | creator pay Early pitch to creators while solving the marketplace cold start | USD 30per video | “We're like, uh, "We'll pay you $30 to make a video,"” |
| company running a 2,000-creator UGC program | count Creators in the company's UGC program | 2,000 creators approximate | “And they told me they had they had 2,000 creators, which is, uh, pretty crazy.” |
| company running a 2,000-creator UGC program | views Total views from its 2,000 creators in the last month | 500K views/month approximate | “they said, "In the last month, they got 500,000 views."” |
| benchmarkShare of a UGC program's views that come from the top 1% or 0.1% of creators | share | 90% illustrative | “those like top like 1% or 0.1% of of creators are like 90% of the views, and everything else is kind of like the the experimentation.” |
| Dris's TikTok dropshipping store selling knockoff AirPods Max | revenue Peak monthly revenue, from the guest's website as read by the host | USD 50K/month approximate | “I saw that on your website, you you did a 50k a month e-com store selling fake AirPods Maxes.” |
| Dris's TikTok dropshipping store selling knockoff AirPods Max | revenue After rebuilding the site overnight following the first Shopify ban, even without new content | USD 2,000/day approximate | “And after that, like even without running, uh, having any natural content, I was still making like 2k a day.” |
| Dris's TikTok dropshipping store selling knockoff AirPods Max | views First viral dropshipping TikTok, overnight | 200K viewsper video approximate | “I had like 200,000 views and my phone was blowing up with the the Shopify notifications.” |
| Dris's TikTok dropshipping store selling knockoff AirPods Max | followers First TikTok account before it was banned; 18M+ organic views. A second account reached 20K followers and several million views. | 25K followers approximate | “I had like 25,000 followers, uh, like, uh, 18 million views plus organic. My account got banned.” |
| Dris's TikTok dropshipping store selling knockoff AirPods Max | views Organic views on the first TikTok account (18M+) | 18M views approximate | “I had like 25,000 followers, uh, like, uh, 18 million views plus organic. My account got banned.” |
| Dris's TikTok dropshipping store selling knockoff AirPods Max | cost Fiverr voiceover per repurposed video | USD 5per video | “I would pay someone on Fiverr $5 to do a voiceover” |
| Dris's Minecraft YouTube Shorts channel | followers YouTube subscribers reached in 9 months; 180M views; a top-500 fastest-growing channel at the time | 200K subscribers approximate | “I got 200,000 subscribers, 9 months, 180 million views. It was top 500 fastest-growing channels at the time.” |
| Dris's Minecraft YouTube Shorts channel | views Views in the channel's first 9 months | 180M views approximate | “I got 200,000 subscribers, 9 months, 180 million views.” |
| Plaud | arr | USD 250M estimate | “And I believe in 2024, they made like 250 mil ARR.” |
| Plaud | price Hardware device; software is $20/month | USD 130/one-time approximate | “They have $130 product, $20 a month software.” |
| Plaud | price Software subscription alongside the $130 device | USD 20/month approximate | “They have $130 product, $20 a month software.” |