Decart · B2C · AI lab with a photo and video app
Have an outside team run a UGC program to launch an AI photo app
100M views in two weeks under $0.30 CPM; top 30 in the App Store
Workedugc-creatorscreator-ops
What they did
Decart, an AI lab with 60 engineers and only 2 marketers, was pushing a new consumer AI photo/video app. Instinct pitched it UGC and ran the program: creator sourcing and formats. No other execution detail given.
What happened
100M views in two weeks at sub-30-cent CPM; the app reached the App Store top 30; 400M+ lifetime views.
In their words
The Superwall Podcast · Dris Elamri - Meet The 18y/o Who Solved UGC Marketing (100M Views in 2 Weeks)“so we talked to them, we told them about UGC, and we ended up getting them 100 million views in two weeks at sub-30-cent CPM. They were top 30 in the App Store”
Related topics
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More from this episode
- Cluely: Hand one winning video format to under 20 creators, then move on to new formats0 to 100M views in the first few weeks at under $1 CPM
- Methods: Pitch your creator app as a way to make money online, not 'UGC'Signups took off after the switch; users now doubling every two weeks
- Instinct: Sell companies on 'views, users and money' before you have a product$1.2M in yearly contracts signed in the first week
- Methods: Pay new creators $40 for their very first video, whatever their experience50K+ creators joined and $500K+ paid out; first-timers make more videos
- Methods: Turn complete beginners into creators with scripts, example videos and feedback on every postFounder says long-time creators are now the top earners; early quitting is still a problem
- Methods: Have your own creators post videos about your app, which recruits more creatorsFounder calls it an 'infinite user' loop; no separate numbers
- Instinct: Copy viral video formats from other niches and adapt them to your productSource of many of their best formats, per the founder; no numbers
- Start with a few creators who reliably get views before adding moreUnder 20 creators did 100M views; a 2,000-creator program got only 500K a month
- Cut up other people's unboxing videos, add a $5 voiceover and post on TikTokBroke even for 1.5 months, then 200K views overnight and up to $2K/day
- Answer 'do you ship to my country?' comments with videos and offer free shipping codesPart of the run to 25K followers and 18M views; no separate numbers
- Keep posting Shorts through months of zero views, then repeat what finally works200K subscribers and 180M views in 9 months after 6 flat months