Instinct · B2B · UGC marketing company for apps
Copy viral video formats from other niches and adapt them to your product
Source of many of their best formats, per the founder; no numbers
Workedorganic-short-videougc-creators
What they did
Keep a constant flow of Reels/TikToks from other companies (same or unrelated niches) and standalone creators that could suit a product. Adapt each by swapping in your product while keeping the proven format, then send it to creators. Iterate on what works rather than inventing new formats, and keep testing so the program never settles on one format.
What happened
Many of their most successful formats were adapted from other companies or creators.
In their words
The Superwall Podcast · Dris Elamri - Meet The 18y/o Who Solved UGC Marketing (100M Views in 2 Weeks)“a lot of our most successful formats are, uh, formats that have been taken from other companies in similar niches or completely different, or other like standalone creators, and we've adapted it for, uh, our own product, Methods, or other company's products.”
“A lot of the reasons that a UGC program fails is because they are not experimenting enough, and they find one format, and then stick with that even if it is not the most converting or most viral it can be.”
Related topics
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More from this episode
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