How Instinct grows

After leaving Cluely, with no product, he went on sales calls with companies and promised outcomes: 'We're going to get you a lot of views, we're going to get you users, and we're going to make you money.' He avoided 'UGC program', 'influencer marketing' or 'run your socials', which sound lame and confuse less tapped-in buyers. Companies with traction are targeted ('we work with winners'). His Cluely track record helped.

Keep a constant flow of Reels/TikToks from other companies (same or unrelated niches) and standalone creators that could suit a product. Adapt each by swapping in your product while keeping the proven format, then send it to creators. Iterate on what works rather than inventing new formats, and keep testing so the program never settles on one format.