Instinct · B2B · UGC marketing company for apps
Sell companies on 'views, users and money' before you have a product
$1.2M in yearly contracts signed in the first week
Workedoutbound-salespositioning-niche
What they did
After leaving Cluely, with no product, he went on sales calls with companies and promised outcomes: 'We're going to get you a lot of views, we're going to get you users, and we're going to make you money.' He avoided 'UGC program', 'influencer marketing' or 'run your socials', which sound lame and confuse less tapped-in buyers. Companies with traction are targeted ('we work with winners'). His Cluely track record helped.
What happened
Contracts worth about $1.2M annualized with a few companies within 7 days, Decart among them.
- Effort
- One week of sales calls
In their words
The Superwall Podcast · Dris Elamri - Meet The 18y/o Who Solved UGC Marketing (100M Views in 2 Weeks)“I was just going on sales calls, we had no product, we had nothing like tangible that we could sell them on, um, and I would tell them, "We're going to get you a lot of views, we're going to get you users, and we're going to make you money."”
“But if you tell them, "We're going to make you money, we're going to get you conversions, we're going to make you viral online," they are obviously willing to pay a lot more more, uh, for that.”
Related topics
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More from this episode
- Cluely: Hand one winning video format to under 20 creators, then move on to new formats0 to 100M views in the first few weeks at under $1 CPM
- Decart: Have an outside team run a UGC program to launch an AI photo app100M views in two weeks under $0.30 CPM; top 30 in the App Store
- Methods: Pitch your creator app as a way to make money online, not 'UGC'Signups took off after the switch; users now doubling every two weeks
- Methods: Pay new creators $40 for their very first video, whatever their experience50K+ creators joined and $500K+ paid out; first-timers make more videos
- Methods: Turn complete beginners into creators with scripts, example videos and feedback on every postFounder says long-time creators are now the top earners; early quitting is still a problem
- Methods: Have your own creators post videos about your app, which recruits more creatorsFounder calls it an 'infinite user' loop; no separate numbers
- Instinct: Copy viral video formats from other niches and adapt them to your productSource of many of their best formats, per the founder; no numbers
- Start with a few creators who reliably get views before adding moreUnder 20 creators did 100M views; a 2,000-creator program got only 500K a month
- Cut up other people's unboxing videos, add a $5 voiceover and post on TikTokBroke even for 1.5 months, then 200K views overnight and up to $2K/day
- Answer 'do you ship to my country?' comments with videos and offer free shipping codesPart of the run to 25K followers and 18M views; no separate numbers
- Keep posting Shorts through months of zero views, then repeat what finally works200K subscribers and 180M views in 9 months after 6 flat months