Methods · app that pays people to post videos
Pitch your creator app as a way to make money online, not 'UGC'
Signups took off after the switch; users now doubling every two weeks
Workedpositioning-nichecreator-ops
What they did
Methods first launched as 'the UGC marketplace app' and few people joined: 'what is UGC?'. It was reframed as the new way to make money online. Every gig or side hustle (dropshipping, crypto, UGC) is presented as a 'method', and the pitch is that anyone can make money. It targets people who want side income, not existing creators.
What happened
Explosive growth after the reframing: user count doubling every two weeks, 50K+ creators, and he says Methods is the top result for 'make money online'. Retention also improved.
In their words
The Superwall Podcast · Dris Elamri - Meet The 18y/o Who Solved UGC Marketing (100M Views in 2 Weeks)“And when we started, we were like, "Methods is the UGC marketplace app." Um, and when we did that, no one really wanted to join, they were like, "Like what is UGC?" Uh, but we framed it as the new way to make money, make money online, everyone started joining.”
“That's where we saw like very explosive growth. Our our user count is doubling every two weeks.”
Related topics
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More from this episode
- Cluely: Hand one winning video format to under 20 creators, then move on to new formats0 to 100M views in the first few weeks at under $1 CPM
- Decart: Have an outside team run a UGC program to launch an AI photo app100M views in two weeks under $0.30 CPM; top 30 in the App Store
- Instinct: Sell companies on 'views, users and money' before you have a product$1.2M in yearly contracts signed in the first week
- Methods: Pay new creators $40 for their very first video, whatever their experience50K+ creators joined and $500K+ paid out; first-timers make more videos
- Methods: Turn complete beginners into creators with scripts, example videos and feedback on every postFounder says long-time creators are now the top earners; early quitting is still a problem
- Methods: Have your own creators post videos about your app, which recruits more creatorsFounder calls it an 'infinite user' loop; no separate numbers
- Instinct: Copy viral video formats from other niches and adapt them to your productSource of many of their best formats, per the founder; no numbers
- Start with a few creators who reliably get views before adding moreUnder 20 creators did 100M views; a 2,000-creator program got only 500K a month
- Cut up other people's unboxing videos, add a $5 voiceover and post on TikTokBroke even for 1.5 months, then 200K views overnight and up to $2K/day
- Answer 'do you ship to my country?' comments with videos and offer free shipping codesPart of the run to 25K followers and 18M views; no separate numbers
- Keep posting Shorts through months of zero views, then repeat what finally works200K subscribers and 180M views in 9 months after 6 flat months