Methods · app that pays people to post videos
Have your own creators post videos about your app, which recruits more creators
Founder calls it an 'infinite user' loop; no separate numbers
Workedugc-creatorsproduct-virality
What they did
Methods runs its own UGC program on Methods. People see a Methods video on TikTok or Instagram, join, and make more Methods videos, then join other companies' programs. That supply of creators is sold to companies as sourcing for their UGC programs.
What happened
Described as an 'infinite user method' behind the growth; no separate numbers.
In their words
The Superwall Podcast · Dris Elamri - Meet The 18y/o Who Solved UGC Marketing (100M Views in 2 Weeks)“basically, uh, someone joins, uh, TikTok or Instagram, and they see a Methods video, they go on our platform, and then they create even more Methods videos. It's like a, uh, in infinite user method.”
Related topics
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More from this episode
- Cluely: Hand one winning video format to under 20 creators, then move on to new formats0 to 100M views in the first few weeks at under $1 CPM
- Decart: Have an outside team run a UGC program to launch an AI photo app100M views in two weeks under $0.30 CPM; top 30 in the App Store
- Methods: Pitch your creator app as a way to make money online, not 'UGC'Signups took off after the switch; users now doubling every two weeks
- Instinct: Sell companies on 'views, users and money' before you have a product$1.2M in yearly contracts signed in the first week
- Methods: Pay new creators $40 for their very first video, whatever their experience50K+ creators joined and $500K+ paid out; first-timers make more videos
- Methods: Turn complete beginners into creators with scripts, example videos and feedback on every postFounder says long-time creators are now the top earners; early quitting is still a problem
- Instinct: Copy viral video formats from other niches and adapt them to your productSource of many of their best formats, per the founder; no numbers
- Start with a few creators who reliably get views before adding moreUnder 20 creators did 100M views; a 2,000-creator program got only 500K a month
- Cut up other people's unboxing videos, add a $5 voiceover and post on TikTokBroke even for 1.5 months, then 200K views overnight and up to $2K/day
- Answer 'do you ship to my country?' comments with videos and offer free shipping codesPart of the run to 25K followers and 18M views; no separate numbers
- Keep posting Shorts through months of zero views, then repeat what finally works200K subscribers and 180M views in 9 months after 6 flat months