A Minecraft YouTube Shorts channel · B2C · guest's sold channel
Keep posting Shorts through months of zero views, then repeat what finally works
200K subscribers and 180M views in 9 months after 6 flat months
Workedorganic-short-video
What they did
Posted Minecraft YouTube Shorts for about 6 months with zero subscribers and views. When posts started blowing up, he worked out which format was working and doubled down on it. The principle he now applies to UGC: a format that goes viral once can go viral 100 or 1,000 more times, across creators, niches and companies.
What happened
200K subscribers and 180M views in 9 months; a top-500 fastest-growing channel; later sold.
- Effort
- ~6 months of posting with no traction
In their words
The Superwall Podcast · Dris Elamri - Meet The 18y/o Who Solved UGC Marketing (100M Views in 2 Weeks)“Even when I was making Minecraft YouTube Shorts, uh, I I think I spent 6 months with, um, like zero subscribers, zero views, and out of nowhere, uh, my post started blowing up, and I realized what was actually working, I doubled down on that”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
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