B2C · AI lab with a photo and video app

How Decart grows

1 tactic and 5 figures from 1 interview.

About Decart

What it is: Billion-dollar AI lab (60 engineers, 2 marketers) pushing a new consumer AI photo/video app; one of Instinct's first clients
Team: ~60 engineers, 2 marketers

As described in the interviews, not independently verified.

Decart's tactic

Decart · B2C · AI lab with a photo and video app

Have an outside team run a UGC program to launch an AI photo app

100M views in two weeks under $0.30 CPM; top 30 in the App Store

Decart, an AI lab with 60 engineers and only 2 marketers, was pushing a new consumer AI photo/video app. Instinct pitched it UGC and ran the program: creator sourcing and formats. No other execution detail given.

Workedugc-creatorscreator-ops

The Superwall Podcast · 2026-03-16

Decart by the numbers

Metric	Value	Context	Said in
views	100M views approximate	UGC program views in the first two weeks	The Superwall Podcast 2026-03-16 4:42
time to milestone	2 weeks approximate	Time to 100M UGC views	The Superwall Podcast 2026-03-16 4:42
cpm	USD 0.3 approximate	Upper bound: 'sub-30-cent' all-in UGC CPM	The Superwall Podcast 2026-03-16 4:42
rank	30 rank approximate	Top 30 in the App Store (category not stated)	The Superwall Podcast 2026-03-16 4:42
views	400M views estimate	Lifetime UGC program views, 400M+	The Superwall Podcast 2026-03-16 5:05

Topics

Instagram marketing for apps1 UGC creator programs for apps1 TikTok marketing for apps1

Interviews

Dris Elamri - Meet The 18y/o Who Solved UGC Marketing (100M Views in 2 Weeks) · The Superwall Podcast · 2026-03-16