GTM Sauce

B2C · AI assistant app

How Cluely grows

1 tactic and 4 figures from 1 interview.

About Cluely

What it is
Viral 2025 AI startup, known for cinematic launch videos on X and a large UGC program
Who it's for
Average people and students, reached via UGC

As described in the interviews, not independently verified.

Cluely's tactic

Cluely · B2C · AI assistant app

Hand one winning video format to under 20 creators, then move on to new formats
0 to 100M views in the first few weeks at under $1 CPM

Dris and Ben started by finding viral formats and sourcing creators. A 'Snapchat format' worked almost immediately and was sent to other creators to see what worked. Rather than sticking with one format, they killed it and expanded to other formats. Fewer than 20 creators posted consistently. Another team member later took over scaling.

Workedugc-creatorsorganic-short-video
The Superwall Podcast · 2026-03-16

Cluely by the numbers

MetricValueContextSaid in
views100M views
approximate
UGC program views, 0 to 100M in the first few weeksThe Superwall Podcast
2026-03-166:12
cpmUSD 1
approximate
Upper bound: 'sub-$1' CPM for the early UGC programThe Superwall Podcast
2026-03-166:12
views100M views
approximate
Description's version: 100M views in two weeks with fewer than 20 creators (the body gives 'first few weeks' for Cluely)The Superwall Podcast
2026-03-160:00
count20 creators
estimate
Upper bound: fewer than 20 creators consistently postingThe Superwall Podcast
2026-03-1624:19

Topics

Hooks for short-form video ads and posts1Instagram marketing for apps1UGC creator programs for apps1Short-form video marketing (TikTok, Reels, Shorts)1TikTok marketing for apps1

Interviews