The Superwall Podcast · 2026-02-03
Dmitri Mirakyan - he had nothing.. until he built a stupid simple $30k/mo app with AI
Dmitri Mirakyan built YourMove AI, an AI dating assistant (texting replies, profile writing and review, AI photos), as a party joke in 2022 while a data science manager at Opendoor. It took ~2.5 years to reach ~$30K/month at ~80% margin before he sold it. Early traction came from niche dating subreddits; press coverage (Fox, CNBC, WSJ, Washington Post) sent few users but gave backlinks that powered an SEO blog driving nearly half of traffic, plus Google Ads routed per product. He funded 10-12 part-time Upwork contractors from his salary and quit near $20K/month.
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Numbers mentioned
| Subject | Metric | Value | Quote |
|---|---|---|---|
| YourMove AI | revenue Peak monthly revenue | USD 30K/month approximate | “at peak recently, it's been making 30k a month, about 80% margin” |
| YourMove AI | margin Margin at peak revenue | 80% approximate | “at peak recently, it's been making 30k a month, about 80% margin” |
| YourMove AI | revenue Monthly revenue when the founder stopped working on it (at sale) | USD 28K/month approximate | “it was making 28k in revenue when I stopped working on it” |
| YourMove AI | time to milestone From starting to build to starting to monetize | 6 months approximate | “it took me like 6 months to even monetize” |
| YourMove AI | time to milestone From starting to monetize to ~$1,000/month revenue | 11–12 months approximate | “And then from there, like like 11 months until it was like 1,000 bucks” |
| YourMove AI | time to milestone From ~$1K/month to ~$10K/month, then another ~12 months to ~$28K/month | 12 months approximate | “another year to hit the first $1,000, then a year to hit like 10, and then a year later, I was at 28” |
| YourMove AI | time to milestone Total time to build up to ~$28-30K/month | 30 months approximate | “This took me like 2 and 1/2 years” |
| YourMove AI | count Products tried under the YourMove AI site; texting, profile writer/review and AI photos stuck | 12 products approximate | “all in all, we tried like 12 different products, um, and these are the products that stuck around that make money” |
| YourMove AI | share Share of site traffic from SEO blog posts | nearly half approximate | “we started targeting those with blog posts and that ended up driving like nearly half of our traffic” |
| YourMove AI | team size Upwork contractors, most working a couple of hours per week; the dev worked 40 hours/week | 10–12 contractors approximate | “I think at one point, I had like 10 to 12 different contractors, most of them working only a couple of hours per week” |
| YourMove AI | compensation Hourly pay for a contract customer support / generalist person | USD 5per hour approximate | “There was like a customer support person that I paid like $5 an hour that would handle a lot of different things” |
| YourMove AI | compensation Rough contractor rate used to justify hiring vs doing it himself (his own time valued at ~$150/hour) | USD 50per hour illustrative | “if my hourly rate is like what, like $150 an hour and I can hire a bunch of people for $50 an hour that know better than what I'm doing” |
| YourMove AI | revenue Self-set revenue threshold to quit the day job; ~$20K revenue = ~$10K profit/month without cutting staff | USD 20K/month goal | “I think I told myself that once it was making like 20,000 a month, I'd quit” |
| YourMove AI | profit Profit at the ~$20K/month revenue quit threshold | USD 10K/month approximate | “20k revenue wound up being like 10k profit a month without having to like cut any staff” |
| YourMove AI | revenue Revenue when he decided to quit his job | USD 17K–18K/month approximate | “I hit the like $17,000 or $18,000 mark and I was like, "Cool. It's time for me to go."” |
| YourMove AI | profit What the business produced while he worked ~5 hours a week after leaving his job (period implied) | USD 15K/month illustrative | “I can work 5 hours a week and this prints $15,000, and I really don't have to do anything” |
| benchmarkTime before SEO shows any results, per the guest | time to milestone Very intentional SEO investment before seeing anything; 3-6 months before realizing it isn't working | 3 months approximate | “SEO will take you like 3 months of like very intentional investment before you see anything at all, and that's like if you know what you're doing” |
| personLutz, multi-app iOS founder and Consumer Club member who hires devs on Upwork | cost Self-imposed cap on outsourced development cost per iOS app | USD 2,000per app approximate | “I think his cap is like something around $2,000. So, he never pays more than like $2,000 per iOS app” |