YourMove AI · B2C · AI dating assistant
Keep the cheap text tools behind a soft paywall; hard-paywall AI photos
Still how it runs; photos gated because compute is costly
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What they did
Core texting/profile product runs on a soft paywall; AI-generated photos sit behind a hard paywall because compute cost is high.
- Stage
- monetization
In their words
The Superwall Podcast · Dmitri Mirakyan - he had nothing.. until he built a stupid simple $30k/mo app with AI“But this product is still running on a soft paywall. Um, the AI photos obviously hard paywall because the compute cost on that is quite high”
Related topics
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More from this episode
- YourMove AI: Post in small dating-help subreddits like r/swipehelperGot early attention; old posts still bring search traffic
- YourMove AI: Hand out flyers in a busy city parkDidn't work well; founder calls it a naive move
- YourMove AI: Get national press on a novel AI angle, mainly for the links backPress sent few users (TV < one Reddit post) but gave strong domain authority
- YourMove AI: Write blog posts for easy, popular searches like pickup lines, with pop-ups for the appNearly half of all traffic; has declined since Google's AI answers
- YourMove AI: Send Google ads for each search topic to the matching product on your siteAds worked well for some products and not at all for others
- YourMove AI: Try many small products on one website and keep the ones that earnAbout 12 tried; texting help, profile tools and AI photos stuck
- YourMove AI: Build a keyboard app that suggests texts right inside the dating appPerformed much worse than the plain copy-paste flow; over budget and broken inside
- YourMove AI: Use your job salary to pay 10-12 part-time Upwork contractorsScaled to ~$17-18K/month while employed; ran unprofitable the final year
- YourMove AI: When starting a new channel, hire someone who does the work and teaches youFounder learned what good looks like, making the next hire easier
- YourMove AI: Keep your job until the app covers your costs: here, $20K/month revenueQuit at ~$17-18K/month; laid off with severance weeks before leaving
- Split the app into 3-5 parts, price each one, and cap the build at ~$2,000Never pays more than ~$2,000 per iOS app; host relays it, no revenue numbers