YourMove AI · B2C · AI dating assistant
Post in small dating-help subreddits like r/swipehelper
Got early attention; old posts still bring search traffic
Workedcommunityorganic-socialseo
What they did
Found small subreddits focused on optimizing dating apps (e.g. r/swipehelper) and posted the product there. Posts kept ranking in search afterwards. A single decent Reddit post out-performed a Fox Business TV appearance in views.
What happened
Early attention; posts still send a decent amount of SEO traffic; beat national TV in views
- Stage
- Pre-launch (pre-launch / early)
In their words
The Superwall Podcast · Dmitri Mirakyan - he had nothing.. until he built a stupid simple $30k/mo app with AI“I found like small communities. So, for me, this was, um, r/swipehelper. There was a a subset There was a couple of subreddits of people that, um, like were very focused on like optimizing their dating apps. I started posting on those and I got some early attention on those”
“Actually, still get a decent amount of SEO from some of those posts”
Related topics
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More from this episode
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- YourMove AI: Get national press on a novel AI angle, mainly for the links backPress sent few users (TV < one Reddit post) but gave strong domain authority
- YourMove AI: Write blog posts for easy, popular searches like pickup lines, with pop-ups for the appNearly half of all traffic; has declined since Google's AI answers
- YourMove AI: Send Google ads for each search topic to the matching product on your siteAds worked well for some products and not at all for others
- YourMove AI: Try many small products on one website and keep the ones that earnAbout 12 tried; texting help, profile tools and AI photos stuck
- YourMove AI: Build a keyboard app that suggests texts right inside the dating appPerformed much worse than the plain copy-paste flow; over budget and broken inside
- YourMove AI: Keep the cheap text tools behind a soft paywall; hard-paywall AI photosStill how it runs; photos gated because compute is costly
- YourMove AI: Use your job salary to pay 10-12 part-time Upwork contractorsScaled to ~$17-18K/month while employed; ran unprofitable the final year
- YourMove AI: When starting a new channel, hire someone who does the work and teaches youFounder learned what good looks like, making the next hire easier
- YourMove AI: Keep your job until the app covers your costs: here, $20K/month revenueQuit at ~$17-18K/month; laid off with severance weeks before leaving
- Split the app into 3-5 parts, price each one, and cap the build at ~$2,000Never pays more than ~$2,000 per iOS app; host relays it, no revenue numbers