YourMove AI · B2C · AI dating assistant
Hand out flyers in a busy city park
Didn't work well; founder calls it a naive move
Failedoffline-adsin-person
What they did
Founder handed out flyers for the app in Washington Square Park, New York.
What happened
Did not work well
- Stage
- early
- Effort
- Founder handing out flyers himself; scale not given
In their words
The Superwall Podcast · Dmitri Mirakyan - he had nothing.. until he built a stupid simple $30k/mo app with AI“I was at one point, cuz I really didn't fucking know any better, was handing out flyers in Washington Square Park here in New York. The spoiler did not work that well”
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- YourMove AI: Post in small dating-help subreddits like r/swipehelperGot early attention; old posts still bring search traffic
- YourMove AI: Get national press on a novel AI angle, mainly for the links backPress sent few users (TV < one Reddit post) but gave strong domain authority
- YourMove AI: Write blog posts for easy, popular searches like pickup lines, with pop-ups for the appNearly half of all traffic; has declined since Google's AI answers
- YourMove AI: Send Google ads for each search topic to the matching product on your siteAds worked well for some products and not at all for others
- YourMove AI: Try many small products on one website and keep the ones that earnAbout 12 tried; texting help, profile tools and AI photos stuck
- YourMove AI: Build a keyboard app that suggests texts right inside the dating appPerformed much worse than the plain copy-paste flow; over budget and broken inside
- YourMove AI: Keep the cheap text tools behind a soft paywall; hard-paywall AI photosStill how it runs; photos gated because compute is costly
- YourMove AI: Use your job salary to pay 10-12 part-time Upwork contractorsScaled to ~$17-18K/month while employed; ran unprofitable the final year
- YourMove AI: When starting a new channel, hire someone who does the work and teaches youFounder learned what good looks like, making the next hire easier
- YourMove AI: Keep your job until the app covers your costs: here, $20K/month revenueQuit at ~$17-18K/month; laid off with severance weeks before leaving
- Split the app into 3-5 parts, price each one, and cap the build at ~$2,000Never pays more than ~$2,000 per iOS app; host relays it, no revenue numbers