YourMove AI · B2C · AI dating assistant
Write blog posts for easy, popular searches like pickup lines, with pop-ups for the app
Nearly half of all traffic; has declined since Google's AI answers
Workedseocontentlanding-page
What they did
Using the domain authority from press backlinks, found keywords with relatively low competition and high volume (e.g. pickup lines, good morning texts, best dating apps) and targeted them with blog posts. Posts carry in-article pop-up ads for the product, with experiments on which product to promote on each post; different posts route to different products. Upwork contractors helped with SEO. Space was undersaturated: only one serious SEO competitor, the rest cheap content farms.
What happened
Drove nearly half of site traffic; SEO has since declined meaningfully as Google pushes AI answers
- Stage
- growth
In their words
The Superwall Podcast · Dmitri Mirakyan - he had nothing.. until he built a stupid simple $30k/mo app with AI“There was a variety of key words that were like relatively low competition, um, but that had like relatively high volume. And so we started targeting those with blog posts and that ended up driving like nearly half of our traffic”
“We ran a bunch of experiments, um, around like what to market on these things. So, you'll see various pop up ads showing up on these screens”
“We've seen our SEO decline pretty meaningfully”
Related topics
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More from this episode
- YourMove AI: Post in small dating-help subreddits like r/swipehelperGot early attention; old posts still bring search traffic
- YourMove AI: Hand out flyers in a busy city parkDidn't work well; founder calls it a naive move
- YourMove AI: Get national press on a novel AI angle, mainly for the links backPress sent few users (TV < one Reddit post) but gave strong domain authority
- YourMove AI: Send Google ads for each search topic to the matching product on your siteAds worked well for some products and not at all for others
- YourMove AI: Try many small products on one website and keep the ones that earnAbout 12 tried; texting help, profile tools and AI photos stuck
- YourMove AI: Build a keyboard app that suggests texts right inside the dating appPerformed much worse than the plain copy-paste flow; over budget and broken inside
- YourMove AI: Keep the cheap text tools behind a soft paywall; hard-paywall AI photosStill how it runs; photos gated because compute is costly
- YourMove AI: Use your job salary to pay 10-12 part-time Upwork contractorsScaled to ~$17-18K/month while employed; ran unprofitable the final year
- YourMove AI: When starting a new channel, hire someone who does the work and teaches youFounder learned what good looks like, making the next hire easier
- YourMove AI: Keep your job until the app covers your costs: here, $20K/month revenueQuit at ~$17-18K/month; laid off with severance weeks before leaving
- Split the app into 3-5 parts, price each one, and cap the build at ~$2,000Never pays more than ~$2,000 per iOS app; host relays it, no revenue numbers