YourMove AI · B2C · AI dating assistant
Keep your job until the app covers your costs: here, $20K/month revenue
Quit at ~$17-18K/month; laid off with severance weeks before leaving
Workedfinancing
What they did
Set the quit line at the point the business covers all personal expenses without burning savings or cutting contractors: ~$20K/month revenue = ~$10K/month profit (New York cost of living). Decided to leave at ~$17-18K/month and gave notice for December; laid off in November with severance. Worked nights and weekends meanwhile, with a 'Ship It Sundays' friend group chat.
What happened
Left at ~$17-18K/month with severance; later reached ~$30K/month
- Stage
- growth
In their words
The Superwall Podcast · Dmitri Mirakyan - he had nothing.. until he built a stupid simple $30k/mo app with AI“the line in the sand was explicitly the moment where like I can cover all of my expenses like I without burning any savings”
“20k revenue wound up being like 10k profit a month without having to like cut any staff”
Related topics
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More from this episode
- YourMove AI: Post in small dating-help subreddits like r/swipehelperGot early attention; old posts still bring search traffic
- YourMove AI: Hand out flyers in a busy city parkDidn't work well; founder calls it a naive move
- YourMove AI: Get national press on a novel AI angle, mainly for the links backPress sent few users (TV < one Reddit post) but gave strong domain authority
- YourMove AI: Write blog posts for easy, popular searches like pickup lines, with pop-ups for the appNearly half of all traffic; has declined since Google's AI answers
- YourMove AI: Send Google ads for each search topic to the matching product on your siteAds worked well for some products and not at all for others
- YourMove AI: Try many small products on one website and keep the ones that earnAbout 12 tried; texting help, profile tools and AI photos stuck
- YourMove AI: Build a keyboard app that suggests texts right inside the dating appPerformed much worse than the plain copy-paste flow; over budget and broken inside
- YourMove AI: Keep the cheap text tools behind a soft paywall; hard-paywall AI photosStill how it runs; photos gated because compute is costly
- YourMove AI: Use your job salary to pay 10-12 part-time Upwork contractorsScaled to ~$17-18K/month while employed; ran unprofitable the final year
- YourMove AI: When starting a new channel, hire someone who does the work and teaches youFounder learned what good looks like, making the next hire easier
- Split the app into 3-5 parts, price each one, and cap the build at ~$2,000Never pays more than ~$2,000 per iOS app; host relays it, no revenue numbers