YourMove AI · B2C · AI dating assistant
When starting a new channel, hire someone who does the work and teaches you
Founder learned what good looks like, making the next hire easier
Workedteam-process
What they did
When ramping up on something new (e.g. Google Ads), hired a contractor to both do the work and train the founder, so he could run and understand the process and judge future hires.
What happened
Learned what good and bad looked like; made hiring the next person much easier
- Stage
- growth
In their words
The Superwall Podcast · Dmitri Mirakyan - he had nothing.. until he built a stupid simple $30k/mo app with AI“a lot of times I was getting ramped up on something new, like Google Ads for example, I would hire a person that would do some of the work, but also like train me”
“I'd also like learn what good looked like, what bad looked like, what worked, what didn't work, and it would make it a lot easier to hire the next person”
Related topics
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More from this episode
- YourMove AI: Post in small dating-help subreddits like r/swipehelperGot early attention; old posts still bring search traffic
- YourMove AI: Hand out flyers in a busy city parkDidn't work well; founder calls it a naive move
- YourMove AI: Get national press on a novel AI angle, mainly for the links backPress sent few users (TV < one Reddit post) but gave strong domain authority
- YourMove AI: Write blog posts for easy, popular searches like pickup lines, with pop-ups for the appNearly half of all traffic; has declined since Google's AI answers
- YourMove AI: Send Google ads for each search topic to the matching product on your siteAds worked well for some products and not at all for others
- YourMove AI: Try many small products on one website and keep the ones that earnAbout 12 tried; texting help, profile tools and AI photos stuck
- YourMove AI: Build a keyboard app that suggests texts right inside the dating appPerformed much worse than the plain copy-paste flow; over budget and broken inside
- YourMove AI: Keep the cheap text tools behind a soft paywall; hard-paywall AI photosStill how it runs; photos gated because compute is costly
- YourMove AI: Use your job salary to pay 10-12 part-time Upwork contractorsScaled to ~$17-18K/month while employed; ran unprofitable the final year
- YourMove AI: Keep your job until the app covers your costs: here, $20K/month revenueQuit at ~$17-18K/month; laid off with severance weeks before leaving
- Split the app into 3-5 parts, price each one, and cap the build at ~$2,000Never pays more than ~$2,000 per iOS app; host relays it, no revenue numbers