Starter Story · 2026-05-21

I Make $1.7M/Year In The Most Boring Niche Imaginable

Bohdan 'Bo' Drozdov co-founded Savvy Nomad, which helps US citizens abroad change their state domicile to stop paying state taxes. Three subscription tiers billed upfront: $140K MRR, ~$1.7M ARR, 1,400+ customers, 120-150 new a month, ~$10M in taxes saved, six employees. He explains why the unsexy niche worked (real demand, little competition, high pain, quantifiable value), shares three adjacent ideas, and a playbook: find overpaid painful problems, weigh competition against opportunity, productize one workflow with a recurring layer.

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4 tactics

Savvy Nomad · B2C · state tax exit service for expats

Turn one painful tax chore into a step-by-step product, then charge a subscription

$140K MRR, ~$1.7M ARR, 1,400+ customers

“Pick the most common, most painful workflow and turn it into repeatable step-by-step product. For us, it was a state domicile change. We didn't try to solve all of the international taxation, we solved one thing really well.”

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Starter Story · 2026-05-21

Savvy Nomad · B2C · state tax exit service for expats

Focus on Americans abroad, the most underserved group your last startup kept seeing

Became a ~$1.7M/year business with little competition

“In that process, I kept seeing that Americans were the biggest, most underserved group. My co-founder, he met surfers from California who had been abroad for years and was still stuck paying California state taxes.”

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Starter Story · 2026-05-21

Savvy Nomad · B2C · state tax exit service for expats

Ask a few questions, show how much tax they could save, then suggest a plan

Most customers finish the online part in under an hour; no conversion numbers

“So at the beginning of our product, we just ask a lot of questions about some qualifying questions. And remember, I told you about transactional value. So we even show potentially how much you can save. And then, in the end, we show different plans, what is more suitable for you.”

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Starter Story · 2026-05-21

Savvy Nomad · B2C · state tax exit service for expats

Offer three plans for different customers and charge upfront

Middle plan is the most popular; $140K MRR

“We have three subscription plans for different type of the customers. We have a basic Domicile, then we have a mid-tier plan, which is the most popular, last but not least, our premium option, Domicile Premium.”

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Starter Story · 2026-05-21

Numbers mentioned

Subject	Metric	Value	Quote
Savvy Nomad	arr	USD 1.7M approximate	“Today, we do 1.7 million a year, serve over 1,400 customers”
Savvy Nomad	mrr Stripe dashboard; net volume slightly higher because customers are charged upfront	USD 140K approximate	“Right now, we have 140,000 MRR, net volume slightly higher because we charge people upfront.”
Savvy Nomad	customers 'Over 1,400 customers'	1,400 customers approximate	“Today, we do 1.7 million a year, serve over 1,400 customers”
Savvy Nomad	new customers	120–150 customers/month approximate	“Every month, we add 120 to 150 new customers.”
Savvy Nomad	customer savings State taxes saved for customers to date	USD 10M approximate	“we approximately saved 10 millions in state taxes for our customers.”
Savvy Nomad	team size	6 employees approximate	“And today, his business is doing almost $2 million a year with just six employees.”
marketAgency fees for handling a US immigration process	price What people pay agencies for what Bo calls essentially a workflow problem	USD 8,000–15Kper customer /one-time approximate	“A lot of people want to move to US and they are paying agencies 8, 10, sometimes even $15,000 for the process for what is essentially a workflow problem.”