Savvy Nomad · B2C · state tax exit service for expats
Ask a few questions, show how much tax they could save, then suggest a plan
Most customers finish the online part in under an hour; no conversion numbers
Unknownonboardingpaywall
What they did
The web product opens with qualifying questions, then shows the customer's potential tax savings next to the cost of the service (the 'likely financial benefit vs what our service costs' framing that makes the decision rational), then shows the plans with the most suitable one for them. Built on Bubble.
What happened
Most customers complete the online part in under an hour; Bo says concrete value means 'you need to sell less'
- Stage
- Activation / conversion
“So at the beginning of our product, we just ask a lot of questions about some qualifying questions. And remember, I told you about transactional value. So we even show potentially how much you can save. And then, in the end, we show different plans, what is more suitable for you.”
“In taxes, you can say, "Here is the likely financial benefit, and here is what our service costs." That makes the customer decision rational and straightforward, so you need to sell less.”
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More from this episode
- Savvy Nomad: Turn one painful tax chore into a step-by-step product, then charge a subscription$140K MRR, ~$1.7M ARR, 1,400+ customers
- Savvy Nomad: Focus on Americans abroad, the most underserved group your last startup kept seeingBecame a ~$1.7M/year business with little competition
- Savvy Nomad: Offer three plans for different customers and charge upfrontMiddle plan is the most popular; $140K MRR