How Savvy Nomad grows

Instead of building a platform for all of international taxation, pick the most common, most painful workflow and turn it into a repeatable step-by-step product: for Savvy Nomad, changing a US citizen abroad's state domicile. Target the gap between DIY (blog posts, Reddit threads) and hiring a professional for thousands of dollars. Build a recurring layer on top of the one-off workflow (subscription plans).

While running a digital-nomad tax startup (later shut down), Bo kept seeing that Americans were the biggest, most underserved group. His co-founder met California surfers who had lived abroad for years and were still paying California state taxes. They built for exactly that group, choosing a market with real demand, high pain and few capable founders competing.

The web product opens with qualifying questions, then shows the customer's potential tax savings next to the cost of the service (the 'likely financial benefit vs what our service costs' framing that makes the decision rational), then shows the plans with the most suitable one for them. Built on Bubble.

Three subscription plans for different customer types: basic Domicile, a mid-tier plan (the most popular), and Domicile Premium. Customers are charged upfront via Stripe, so net volume runs slightly above MRR.