The Superwall Podcast · 2025-12-09
Julian Alvarez - This ai study app makes $100k/mo. here's how (no-code)
Joseph Choi interviews Julian Alvarez, co-founder of Jungle, an AI study app at $80-100K/month. Extracted: first users from replying to a viral tweet and DMing everyone who engaged, AI tool directories, micro-influencer deals (one creator took MRR from $2K to ~$15K, but results did not repeat), a UGC program of ~30 creators posting ~400 videos/week at ~$2 CPM, upload-from-landing-page onboarding, a growing-tree mechanic (+70% engagement) and 30-40% of new users from word of mouth.
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Numbers mentioned
| Subject | Metric | Value | Quote |
|---|---|---|---|
| Jungle | revenue | USD 80K–100K/month approximate | “We are making around like 80 to 100k a month.” |
| Jungle | downloads Over 200, from commenting on a viral tweet | 200 downloads approximate | “I got like over 200 downloads, over 50 to 100 DMs” |
| Jungle | activity volume Inbound DMs after the tweet reply | 50–100 DMs received approximate | “I got like over 200 downloads, over 50 to 100 DMs” |
| Jungle | users First 100 users, from DMing everyone who engaged with the tweet | 100 users approximate | “we basically got our first 100 users by DMing everyone that engaged with that tweet, so much to the point that my Twitter account got banned” |
| Jungle | users 10,000+ users, mainly from influencer marketing | 10K users approximate | “getting to 10,000+ ended up coming from influencer marketing” |
| Jungle | followers Target follower range for micro to mid-tier influencers | 5,000–100K followersper creator | “target micro to mid-tier influencers, like in the 5k to 100k followers range” |
| personAgogo, medical-student creator | views About three of her Jungle videos passed 1M views each | 1M viewsper video approximate | “she had maybe like three videos that got over a million views, this being one of them” |
| Jungle | mrr From ~$2K to almost $15K MRR within 1-2 weeks of Agogo's first viral video | USD 15K approximate | “we went from 2k MRR to like almost 15k MRR within like a week or 2” |
| Jungle | revenue Revenue attributed to Agogo's single viral video | USD 20Kper video estimate | “that video alone, I think we estimate made us like close to 20k or so” |
| Jungle | roas Influencer marketing after the first viral creator | below 1: spent significantly more than got back estimate | “Yeah, definitely seemed like we were spending significantly more money than we were getting back.” |
| Jungle | share Share of new users from word of mouth, measured by a 'How'd you hear about us?' onboarding question | 30–40% approximate | “Yeah, around like 30 to 40% of all new users come from word of mouth.” |
| Jungle | count Experiments run on the landing page | hundreds approximate | “we've iterated and run hundreds of experiments on our landing page” |
| Jungle | engagement rate Lift in the core engagement metric (questions answered) from the growing-tree visual | +70% approximate | “One, that tree increased engagement by 70%, basically, like the core engagement metric of answering a lot of questions.” |
| benchmarkMinimum weekly new users an early app needs to learn from experiments | new customers At minimum; ideally many more | 30–100 users/week approximate | “I think early on, you got to figure out a way to consistently get at least 30 to 100 people in the door per week” |
| Jungle | activity volume Posting quota for each UGC creator account | 10–12 videosper creator /week approximate | “They create their own separate accounts, and we basically have them post like 10 to 12 videos a week.” |
| Jungle | count UGC creators in the program | 30 creators approximate | “At like 30 creators, that means we're getting like close to 400 videos per week.” |
| Jungle | activity volume Total UGC videos per week (close to 400) | 400 videos/week approximate | “At like 30 creators, that means we're getting like close to 400 videos per week.” |
| Jungle | count Description/teaser figure ('40 UGC creators posting 400 videos per week'); the guest says about 30 in the body | 40 creators approximate | “running 40 UGC creators posting 400 videos per week” |
| Jungle | cpm UGC program cost per 1,000 views; varies a bit; much better than influencer marketing | USD 2per 1000 views approximate | “we're able to get basically like around $2 CPMs or so, that varies a little bit up and down, but it's pretty good and way better than influencer marketing.” |