Jungle · B2C · AI study app
Show a tree that grows on screen as students answer questions
Core engagement up 70%; onlookers in libraries ask about it
Workedretentionproduct-virality
What they did
A tree grows on screen as the user answers questions (plus a jungle river, XP, levels, unlockable trees and a chosen character). Because students study close together on campuses and in libraries, passers-by see the tree and ask what it is.
What happened
The tree raised the core engagement metric (questions answered) by about 70% and acts as a visual word-of-mouth loop.
In their words
The Superwall Podcast · Julian Alvarez - This ai study app makes $100k/mo. here's how (no-code)“One, that tree increased engagement by 70%, basically, like the core engagement metric of answering a lot of questions. But it's also a really good growth hack.”
“If you're in a library and you're studying on your computer and someone walks by you and sees this like tree growing, they're like, "Yo, what is that tree?"”
Related topics
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