Jungle · B2C · AI study app
Put share buttons and prompts all through the app
30-40% of new users come from word of mouth
Workedword-of-mouthproduct-virality
What they did
Growth from ~$15K to $80-100K/month came mostly from product: improving retention, making sharing as prominent as possible throughout the app, building viral loops, plus a fun gamified brand story. Word-of-mouth share is tracked with a 'How'd you hear about us?' question.
What happened
About 30-40% of new users come from word of mouth, which multiplies other distribution.
This shipped together with other changes, so the result can't be credited to this alone.
In their words
The Superwall Podcast · Julian Alvarez - This ai study app makes $100k/mo. here's how (no-code)“It's like product, right? Building a really good product, trying to improve retention as much as we can, increasing shareability, and unlocking viral growth loops within the app.”
“And then, other than that, it's literally trying to make sharing as prominent as possible throughout the app.”
Related topics
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More from this episode
- Jungle: Reply to a viral 'I wish this existed' tweet saying you're building it200+ downloads and 50-100 DMs; confirmed the idea
- Jungle: DM everyone who liked or replied to the tweet and ask them to try itFirst 100 users and lots of feedback; Twitter account got banned
- Jungle: List the app on AI tool directories like FuturepediaCreators found it and made videos for free; guest thinks directories are now saturated
- Jungle: After launch, spend two weeks only on getting users; no product workLed to the directory and creator traction; founders say it changed their mindset
- Jungle: Pay StudyTok creators with 5K-100K followers for 3-video dealsOne creator took MRR from $2K to ~$15K; couldn't repeat it and lost money
- Jungle: Have ~30 creators each post 10-12 videos a week from their own new accounts~400 videos a week at ~$2 CPM; seems profitable, but the tactic is saturating
- Jungle: Let visitors upload their notes right on the homepage and get questions instantlyOne of the most successful of hundreds of landing page tests; no numbers
- Jungle: Hide the settings on first use and start with a quick 7-question reviewGuest says fast time to value drives word of mouth; no separate numbers
- Jungle: Show a tree that grows on screen as students answer questionsCore engagement up 70%; onlookers in libraries ask about it
- Jungle: Show the paywall right after the first quick review, but let people skip
- Jungle: Split onboarding into three short steps spread through the first session