Jungle · B2C · AI study app
After launch, spend two weeks only on getting users; no product work
Led to the directory and creator traction; founders say it changed their mindset
Workedvalidationteam-process
What they did
A mentor's rule: after launching, don't touch the product for 2 weeks and spend all effort on distribution; if nothing happens, probably no one cares and you should pivot. Aim to get at least 30-100 new people in the door each week so experiments have enough users to read.
What happened
Led to the first traction (DMs, directories, organic creator videos) and a mindset shift for two product-minded founders.
- Stage
- Launch (just launched)
- Effort
- Two weeks
In their words
The Superwall Podcast · Julian Alvarez - This ai study app makes $100k/mo. here's how (no-code)“Now, for the next 2 weeks, don't touch the product. Just spend the next 2 weeks focusing purely on distribution, and nothing happens, then no one probably cares about your product and you should probably pivot.”
“I think early on, you got to figure out a way to consistently get at least 30 to 100 people in the door per week, ideally a lot more”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Jungle: Reply to a viral 'I wish this existed' tweet saying you're building it200+ downloads and 50-100 DMs; confirmed the idea
- Jungle: DM everyone who liked or replied to the tweet and ask them to try itFirst 100 users and lots of feedback; Twitter account got banned
- Jungle: List the app on AI tool directories like FuturepediaCreators found it and made videos for free; guest thinks directories are now saturated
- Jungle: Pay StudyTok creators with 5K-100K followers for 3-video dealsOne creator took MRR from $2K to ~$15K; couldn't repeat it and lost money
- Jungle: Have ~30 creators each post 10-12 videos a week from their own new accounts~400 videos a week at ~$2 CPM; seems profitable, but the tactic is saturating
- Jungle: Let visitors upload their notes right on the homepage and get questions instantlyOne of the most successful of hundreds of landing page tests; no numbers
- Jungle: Hide the settings on first use and start with a quick 7-question reviewGuest says fast time to value drives word of mouth; no separate numbers
- Jungle: Show a tree that grows on screen as students answer questionsCore engagement up 70%; onlookers in libraries ask about it
- Jungle: Show the paywall right after the first quick review, but let people skip
- Jungle: Split onboarding into three short steps spread through the first session
- Jungle: Put share buttons and prompts all through the app30-40% of new users come from word of mouth