Starter Story · 2026-03-15

I Make $60K/Month From the Most Boring SaaS on the Internet

Thomas Mahony, a former IT admin, built Pckgr, a browser-based tool that packages and deploys apps to Microsoft Intune in one click. He saw other admins with the same packaging pain on forums, launched the MVP free on Reddit, then charged $25/month once the bugs were fixed. After beta, his most effective channel was partnering with Microsoft MVPs who made demo videos for a targeted audience. He targets smaller businesses that enterprise-focused competitors ignore. Revenue is about $60K/month; on screen, yearly revenue went from $447K to $910K.

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5 tactics

Pckgr · B2B · app deployment tool for IT admins

Launch the first version free on Reddit where your users hang out

Gained traction quickly and useful feedback, plus some harsh comments; no numbers

Once the MVP worked, launched it completely free on Reddit, where IT admins discuss Intune. Took the feedback (and some rude comments), fixed early bugs and stabilized the platform before charging. Advice: launch early to your target audience, listen closely to feedback and keep improving.

Workedcommunityvalidation

Starter Story · 2026-03-15

Pckgr · B2B · app deployment tool for IT admins

Start charging $25 a month while still in beta

First paying customer soon after; founder says it proved people would pay

After fixing early bugs from the free Reddit launch, introduced a $25/month subscription while still in beta. Advice: charge early even if the price is low; if nobody will pay in the early stages, don't chase the idea.

Workedpricingvalidation

Starter Story · 2026-03-15

Pckgr · B2B · app deployment tool for IT admins

Pay Microsoft MVPs to make demo videos of your tool for their followers

Founder calls it the most effective strategy; videos keep bringing customers years later

After the beta, partnered with Microsoft MVPs (recognized Intune experts) who created demos of Pckgr for their highly targeted IT admin audiences, e.g. YouTube videos. Paid once; the content keeps getting found for years.

Workedinfluencerpartnerships

Starter Story · 2026-03-15

Pckgr · B2B · app deployment tool for IT admins

Sell a cheaper, simpler tool to small businesses that big competitors ignore

Enough small customers for a full-time business; no split given

Existing Intune packaging tools were too technical or too expensive and focused on customers with millions of devices. Built an affordable, browser-based tool that does one job (deploy applications) and targeted smaller businesses instead.

Workedpositioning-nichepricing

Starter Story · 2026-03-15

Pckgr · B2B · app deployment tool for IT admins

Check forums to see if others at work share your daily headache

Found many admins with the same problem; became the product

Noticed that packaging and verifying one app for Intune could take an hour at his IT admin job. Searched forums and found many other IT admins with the same problem, then checked existing tools and found them lacking. Advice: build where you already have credibility and look for pain points people complain about.

Workedvalidation

Starter Story · 2026-03-15

Numbers mentioned

Who	Metric	Value	Context	When
Pckgr	revenue	USD 60K/month approximate	Monthly revenue now	1:36
Pckgr	revenue	USD 910K/year	Latest yearly revenue shown on screen (vs $447K the prior year); year not stated	1:36
Pckgr	revenue	USD 447K/year	Prior yearly revenue shown on screen; year not stated	1:36
Pckgr	price	USD 25per customer /month	Subscription introduced after the free beta	3:44
Pckgr	paying users	thousands of paying customers approximate	Host's claim; description says 1,000+ customers; guest gives no count	4:36