B2B · app deployment tool for IT admins

How Pckgr grows

5 tactics and 5 figures from 1 interview.

intunepckgr.com

Pckgr is a browser-based tool that packages and deploys apps through Microsoft Intune for smaller businesses. Its founder, an IT admin, built it for his own daily problem, launched free on Reddit, began charging during beta, and grew mostly through paid demo videos by Microsoft MVPs.

Pckgr's founder found packaging one app for Intune could take an hour at his job, then confirmed on forums that many IT admins shared the problem and existing tools fell short.Pckgr
Pckgr aimed at small businesses that existing Intune tools, built for customers with millions of devices, priced out; the founder said there were enough of them for a full-time business.Pckgr
Pckgr launched its first version free on Reddit, where IT admins discuss Intune, and used the feedback and criticism to fix bugs before charging; the founder reported fast traction but no numbers.Pckgr
Pckgr introduced a $25 a month subscription while still in beta and soon landed its first paying customer, which the founder took as proof people would pay.Pckgr
Pckgr paid Microsoft MVPs once to make demo videos for their IT admin audiences; the founder called it the most effective strategy, saying videos still bring customers years later.Pckgr

Summary written 2026-10-07 from the tactics below. Figures are as founders stated them.

About Pckgr

What it is: Browser-based tool that packages applications and deploys them to Microsoft Intune in one click, with a catalog of pre-managed apps
Who it's for: IT admins at smaller businesses using Microsoft Intune
Business model: Monthly subscription SaaS
Pricing: $25/month subscription (introduced after the free beta)
Team: Small team; started as a side project, now full time
Funding: bootstrapped
Outcome: About $60K/month; yearly revenue up from $447K to $910K

As described in the interviews, not independently verified.

Pckgr's 5 tactics

Pckgr · B2B · app deployment tool for IT admins

Start charging $25 a month while still in beta

First paying customer soon after; founder says it proved people would pay

After fixing early bugs from the free Reddit launch, introduced a $25/month subscription while still in beta. Advice: charge early even if the price is low; if nobody will pay in the early stages, don't chase the idea.

Workedpricingvalidation

Starter Story · 2026-03-15

Pckgr · B2B · app deployment tool for IT admins

Pay Microsoft MVPs to make demo videos of your tool for their followers

Founder calls it the most effective strategy; videos keep bringing customers years later

After the beta, partnered with Microsoft MVPs (recognized Intune experts) who created demos of Pckgr for their highly targeted IT admin audiences, e.g. YouTube videos. Paid once; the content keeps getting found for years.

Workedinfluencerpartnerships

Starter Story · 2026-03-15

Pckgr · B2B · app deployment tool for IT admins

Sell a cheaper, simpler tool to small businesses that big competitors ignore

Enough small customers for a full-time business; no split given

Existing Intune packaging tools were too technical or too expensive and focused on customers with millions of devices. Built an affordable, browser-based tool that does one job (deploy applications) and targeted smaller businesses instead.

Workedpositioning-nichepricing

Starter Story · 2026-03-15

Pckgr · B2B · app deployment tool for IT admins

Launch the first version free on Reddit where your users hang out

Gained traction quickly and useful feedback, plus some harsh comments; no numbers

Once the MVP worked, launched it completely free on Reddit, where IT admins discuss Intune. Took the feedback (and some rude comments), fixed early bugs and stabilized the platform before charging. Advice: launch early to your target audience, listen closely to feedback and keep improving.

Workedcommunityvalidation

Starter Story · 2026-03-15

Pckgr · B2B · app deployment tool for IT admins

Check forums to see if others at work share your daily headache

Found many admins with the same problem; became the product

Noticed that packaging and verifying one app for Intune could take an hour at his IT admin job. Searched forums and found many other IT admins with the same problem, then checked existing tools and found them lacking. Advice: build where you already have credibility and look for pain points people complain about.

Workedvalidation

Starter Story · 2026-03-15

Pckgr by the numbers

Metric	Value	Context	Said in
revenue	USD 60K/month approximate	Monthly revenue now	Starter Story 2026-03-15 1:36
revenue	USD 910K/year	Latest yearly revenue shown on screen (vs $447K the prior year); year not stated	Starter Story 2026-03-15 1:36
revenue	USD 447K/year	Prior yearly revenue shown on screen; year not stated	Starter Story 2026-03-15 1:36
price	USD 25per customer /month	Subscription introduced after the free beta	Starter Story 2026-03-15 3:44
paying users	thousands of paying customers approximate	Host's claim; description says 1,000+ customers; guest gives no count	Starter Story 2026-03-15 4:36

Topics

Validating an app idea before building3 Pricing a subscription app2 Reddit marketing for apps1 YouTube marketing for apps1 Partnerships and co-marketing1 Community-led growth1 Launching an app: waitlists, press and launch day1 SEO and content marketing1 Influencer marketing for apps1 Picking a niche and positioning an app1

Interviews

I Make $60K/Month From the Most Boring SaaS on the Internet · Starter Story · 2026-03-15