GTM Sauce

B2B · app deployment tool for IT admins

How Pckgr grows

5 tactics and 5 figures from 1 interview.

intunepckgr.com

About Pckgr

What it is
Browser-based tool that packages applications and deploys them to Microsoft Intune in one click, with a catalog of pre-managed apps
Who it's for
IT admins at smaller businesses using Microsoft Intune
Business model
Monthly subscription SaaS
Pricing
$25/month subscription (introduced after the free beta)
Team
Small team; started as a side project, now full time
Funding
bootstrapped
Outcome
About $60K/month; yearly revenue up from $447K to $910K

As described in the interviews, not independently verified.

Pckgr's 5 tactics

Pckgr · B2B · app deployment tool for IT admins

First paying customer soon after; founder says it proved people would pay

After fixing early bugs from the free Reddit launch, introduced a $25/month subscription while still in beta. Advice: charge early even if the price is low; if nobody will pay in the early stages, don't chase the idea.

Workedpricingvalidation
Starter Story · 2026-03-15

Pckgr · B2B · app deployment tool for IT admins

Founder calls it the most effective strategy; videos keep bringing customers years later

After the beta, partnered with Microsoft MVPs (recognized Intune experts) who created demos of Pckgr for their highly targeted IT admin audiences, e.g. YouTube videos. Paid once; the content keeps getting found for years.

Workedinfluencerpartnerships
Starter Story · 2026-03-15

Pckgr · B2B · app deployment tool for IT admins

Enough small customers for a full-time business; no split given

Existing Intune packaging tools were too technical or too expensive and focused on customers with millions of devices. Built an affordable, browser-based tool that does one job (deploy applications) and targeted smaller businesses instead.

Workedpositioning-nichepricing
Starter Story · 2026-03-15

Pckgr · B2B · app deployment tool for IT admins

Gained traction quickly and useful feedback, plus some harsh comments; no numbers

Once the MVP worked, launched it completely free on Reddit, where IT admins discuss Intune. Took the feedback (and some rude comments), fixed early bugs and stabilized the platform before charging. Advice: launch early to your target audience, listen closely to feedback and keep improving.

Workedcommunityvalidation
Starter Story · 2026-03-15

Pckgr · B2B · app deployment tool for IT admins

Found many admins with the same problem; became the product

Noticed that packaging and verifying one app for Intune could take an hour at his IT admin job. Searched forums and found many other IT admins with the same problem, then checked existing tools and found them lacking. Advice: build where you already have credibility and look for pain points people complain about.

Workedvalidation
Starter Story · 2026-03-15

Pckgr by the numbers

MetricValueContextSaid in
revenueUSD 60K/month
approximate
Monthly revenue nowStarter Story
2026-03-15
1:36
revenueUSD 910K/yearLatest yearly revenue shown on screen (vs $447K the prior year); year not statedStarter Story
2026-03-15
1:36
revenueUSD 447K/yearPrior yearly revenue shown on screen; year not statedStarter Story
2026-03-15
1:36
priceUSD 25per customer /monthSubscription introduced after the free betaStarter Story
2026-03-15
3:44
paying usersthousands of paying customers
approximate
Host's claim; description says 1,000+ customers; guest gives no countStarter Story
2026-03-15
4:36

Topics

Interviews