Pckgr · B2B · app deployment tool for IT admins
Sell a cheaper, simpler tool to small businesses that big competitors ignore
Enough small customers for a full-time business; no split given
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What they did
Existing Intune packaging tools were too technical or too expensive and focused on customers with millions of devices. Built an affordable, browser-based tool that does one job (deploy applications) and targeted smaller businesses instead.
What happened
There were plenty of small businesses, enough to make a full-time business
- Stage
- Pre-launch (Idea through growth)
“it was the competitors focusing on the customers with millions of devices, where we were targeting the smaller businesses, and there was plenty of them and enough for us to make a full-time business out of it.”
“They were either too technical, too expensive. So I thought, you know, there's room, or there was the niche, to build cost-affordable, browser-based, modern tool”
Related topics
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More from this episode
- Pckgr: Launch the first version free on Reddit where your users hang outGained traction quickly and useful feedback, plus some harsh comments; no numbers
- Pckgr: Start charging $25 a month while still in betaFirst paying customer soon after; founder says it proved people would pay
- Pckgr: Pay Microsoft MVPs to make demo videos of your tool for their followersFounder calls it the most effective strategy; videos keep bringing customers years later
- Pckgr: Check forums to see if others at work share your daily headacheFound many admins with the same problem; became the product