GTM Sauce

B2B · database of journalists for press

How Journalist Hunt grows

2 tactics and 3 figures from 1 interview.

journalisthunt.com

About Journalist Hunt

What it is
Database of 200,000 journalists for small businesses and media companies seeking press coverage
Who it's for
Small businesses and media companies
Business model
subscription
Pricing
basic and middle tiers $49-$99/month
Funding
bootstrapped

As described in the interviews, not independently verified.

Journalist Hunt's 2 tactics

Angel Match · B2B · database of startup investors

Generate search pages from your database with programmatic SEO
Brings half of revenue; no page counts or setup details given

Uses programmatic SEO on the database products (pages generated from the data). The founder says SEO works very well for directory and database products and that consistency is key. No details on page templates or volume were given.

Workedseo
Starter Story · 2026-08-23

Angel Match · B2B · database of startup investors

Build more look-alike database sites for nearby audiences, like journalists
Investor Hunt at $2,800 MRR, Journalist Hunt at $260; flagship still ~90% of revenue

Built three near-identical database products for slightly different needs: Angel Match (125K angels/VCs for early-stage founders), Investor Hunt (investor database, $57/$97/$297) and Journalist Hunt (200K journalists for small businesses and media companies seeking press, $49-$99/month tiers).

Mixedportfoliopositioning-niche
Starter Story · 2026-08-23

Journalist Hunt by the numbers

MetricValueContextSaid in
mrrUSD 260/monthStarter Story
2026-08-232:45
priceUSD 49–99/monthbasic and middle tiers, the ones people buyStarter Story
2026-08-233:12
count200K journalists
approximate
journalists in the databaseStarter Story
2026-08-231:38

Topics

SEO and content marketing1Running a portfolio of apps1Picking a niche and positioning an app1

Interviews