Angel Match · B2B · database of startup investors
Build more look-alike database sites for nearby audiences, like journalists
Investor Hunt at $2,800 MRR, Journalist Hunt at $260; flagship still ~90% of revenue
Mixedportfoliopositioning-niche
What they did
Built three near-identical database products for slightly different needs: Angel Match (125K angels/VCs for early-stage founders), Investor Hunt (investor database, $57/$97/$297) and Journalist Hunt (200K journalists for small businesses and media companies seeking press, $49-$99/month tiers).
What happened
Portfolio at ~$32K MRR; Investor Hunt $2,800 and Journalist Hunt only $260 MRR
- Stage
- Growth (expansion)
“The other one is Investor Hunt. It's just an investor database product. And the third one is Journalist Hunt. It's a database of 200,000 journalists, which helps small businesses and media companies find journalists to get press coverage.”
“For Journalist Hunt, we don't have that many users”
Related topics
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More from this episode
- Angel Match: Turn your own hand-built investor list into a paid database and launch it on Product Hunt~$4,000 in the launch month; showed other founders had the same problem
- Angel Match: Hire six writers to blog steadily and ship free tools for search trafficTraffic grew after 6-8 months; MRR rose from $3K to $20K (Meta ads added too)
- Angel Match: Generate search pages from your database with programmatic SEOBrings half of revenue; no page counts or setup details given
- Investor Hunt: Grow a second investor database on search traffic alone, with no other marketing$2,800 MRR with no marketing beyond SEO
- Angel Match: Add a small amount of Facebook ads on top of search trafficPart of the $3K to $20K MRR climb alongside SEO; no separate numbers
- Angel Match: Price plans by how many investors a customer can contact each monthPlans from $59/month to a few thousand; 33% of trials convert to paid
- Build your own investor list by hand and cold email angels and VCsGot calls with big-name VCs and angels; no raise amount given