A fintech investment app · B2C · guest's previous startup
Build your own investor list by hand and cold email angels and VCs
Got calls with big-name VCs and angels; no raise amount given
Workedfinancingoutbound-sales
What they did
After a $100K friends-and-family round ran out, the founders manually searched the internet to build a list of angels and VCs and cold emailed them.
What happened
Got calls with some big VC names and angels; the pain of list-building became the Angel Match idea
- Stage
- fundraising
“We decided to manually search through the internet and build like a list of investors to reach out to. And that list actually helped us get into calls with some of the big VC names at that time and big angels.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Angel Match: Turn your own hand-built investor list into a paid database and launch it on Product Hunt~$4,000 in the launch month; showed other founders had the same problem
- Angel Match: Hire six writers to blog steadily and ship free tools for search trafficTraffic grew after 6-8 months; MRR rose from $3K to $20K (Meta ads added too)
- Angel Match: Generate search pages from your database with programmatic SEOBrings half of revenue; no page counts or setup details given
- Investor Hunt: Grow a second investor database on search traffic alone, with no other marketing$2,800 MRR with no marketing beyond SEO
- Angel Match: Add a small amount of Facebook ads on top of search trafficPart of the $3K to $20K MRR climb alongside SEO; no separate numbers
- Angel Match: Price plans by how many investors a customer can contact each monthPlans from $59/month to a few thousand; 33% of trials convert to paid
- Angel Match: Build more look-alike database sites for nearby audiences, like journalistsInvestor Hunt at $2,800 MRR, Journalist Hunt at $260; flagship still ~90% of revenue