The Superwall Podcast · 2026-03-18
Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral
Finance creator Casper Opala (~9M followers) co-owns Payout, a class-action settlement app, 50/50 with developer Connor; the host cites $217K in 5 months and Casper says ~$100K/month. He took the idea from a lowball sponsor offer and reused the hook of his best Gelato sponsored video. Covers two winning formats (how-to, then a 'Hey Temu' skit), ManyChat comment-to-DM (50% click, 6.7% download-to-paid), never saying the app name, pinned-comment CTAs, same-day creator pushes to chart, and short-form longevity.
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Numbers mentioned
| Subject | Metric | Value | Quote |
|---|---|---|---|
| Payout | revenue Revenue in the first 5 months, from Casper's tweet as read by the host | USD 217K | “you co-founded an app that made $217,000 in 5 months” |
| Payout | revenue Scaled from zero to ~$100K/month, mostly with Casper's own distribution; bio reads 'co-founder of a 100K a month app' | USD 100K/month approximate | “I know I've been able to scale an app from zero to like 100K, majority using just my own distribution.” |
| Payout | ownership Casper and Connor are 50/50 owners | 50% | “like Connor and I are 50/50 owners” |
| Payout | price Annual subscription; Casper estimates an active user makes back at least $200 in class actions | USD 40/year approximate | “For example, for Payout, you spend $40 in a year, you're probably going to make back, I don't know, at least 200 in class actions” |
| personCasper Opala, creator | followers Across platforms, at the time Payout started | 9M followers approximate | “I had about 9 million followers across platforms at the time.” |
| Payout competitor that offered Casper $500 for a sponsored video | creator pay Sponsorship offer to Casper, declined as too low for his following; the idea became Payout | USD 500per video approximate | “And they offered me like 500 bucks for a video, which for the amount of followers and the niche I'm in is really not a lot.” |
| benchmarkLike-to-view ratio of a boosted (paid) sponsored video | engagement rate 2,000 likes on 2M views signals the views were bought | 0.1% illustrative | “If a video has 2 million views and 2,000 likes, it was boosted.” |
| benchmarkLike-to-view ratio of an organic sponsored video | engagement rate 50,000 likes on 2M views signals organic reach | 2.5% illustrative | “But if it has 50,000 likes and 2 million views, that means it's probably organic.” |
| aggregateCasper's creator friends: inbound emails from developers offering to build them apps | activity volume Offers like 'can we build you a Payout alternative?' | 5 emailsper creator /day approximate | “All of my influencer friends say they're getting like five emails a day about, "Hey, can we build you a Payout app alternative?” |
| personCasper Opala, target views per sponsored video | views Target per sponsored video; 100K is 'okay' | 200K–500K viewsper video goal | “We're trying to shoot for like 200 to 500,000 views per sponsored video.” |
| Gelato | count Sponsored videos Gelato booked with Casper up to the winning one; they kept re-booking because it paid off | 5 videos approximate | “So they've been working with me probably for like five videos up until this one.” |
| Gelato | views Best Gelato sponsored video, organic (24,000 likes); its hook was reused for Payout | 1M viewsper video approximate | “Yeah, right about a million views, and this is all organic, no boosting.” |
| Payout | views Payout remake of the Gelato hook, posted about a week later; ~20,000 comments | 500K viewsper video approximate | “I'll show you the video I remade for Payout, literally like a week later, and it got half a million views and like 20,000 comments or something crazy.” |
| Payout | revenue Subscription revenue from the single 'Watch me make up to $900 in 30 seconds' video; 'or more' | USD 5,000per video estimate | “This video alone generated, I can't tell you, probably close to $5,000 or more in subscription revenue.” |
| Payout | count Commenters who requested the app link via ManyChat on the how-to video (host estimate of half of ~25K comments) | 13K link requests estimate | “25,000 people commented, um, or maybe half of that like 13,000, and then those those people are getting DM'd the link” |
| Payout | conversion rate Comment link request -> click on DM'd link (ManyChat); ~6,500 of ~13,000 clicked | 50% approximate | “Usually, out of the people who request the link, there's about a 50% click-through rate. So out of those 13,000, about 6 1/2 thousand actually clicked on the link to Payout” |
| Payout | conversion rate Download -> paid | 6.7% approximate | “from download to paid, I think is 6.7%, around 7%.” |
| Payout | revenue Revenue from the first 'Hey Temu' skit video, including recurring subscriptions; 'if not more' | USD 10Kper video estimate | “I think this video alone probably generated close to $10,000 in revenue for our app, if not more, with the subscriptions recurring.” |
| personCasper Opala, share of views on his sponsored/app videos from non-followers | share Views from people who don't follow him (For You / Explore) | 70% approximate | “Like 70% of the views are not my followers.” |
| benchmarkRate charged by bigger creators for a UGC ad video | creator pay Minimum for bigger creators; includes only a few months of ad usage rights | USD 1,000–1,500per video approximate | “Like, especially bigger creators don't usually go under $1,000 to $1,500 per video, and that only includes like a few months of usage.” |
| benchmarkShare of paid creator ad videos that end up profitable for brands | share | 20–30% estimate | “Maybe 20, 30% of ads will be profitable.” |
| aggregateBrands Casper has made ad creatives for: views on a winning creative after boosting | views Casper estimates the brand made back its creator fee 10x or more | 35M–40M viewsper video approximate | “If one ad creative hits, like I've had for brands I've worked with, they've boosted it to like 35, 40 million views” |
| benchmarkAlgorithm-savvy creator promoting a new app: sales from an early winner | revenue Within the first three or four videos, one should make $1,000+ in sales | USD 1,000per video estimate | “Like within three, four videos, you'll probably have one that makes you 1,000-plus in sales” |
| personCasper Opala, average views per video | views Average summed across all platforms, recent posts including brand deals | 1.4M viewsper video approximate | “my views on average across all platforms, if you sum them up, are around 1.4 million views.” |
| Media Labs | revenue Alex Sedlak's income from Media Labs | hundreds of thousands a month estimate | “his main thing that makes a ton of money- he makes like hundreds of thousands a month from is Media Labs” |
| personCasper Opala, views on side-hustle videos | views Floor for side-hustle videos ('at least'); saving-money videos swing between 100K and 10M | 300K viewsper video approximate | “Side hustles always get like at least 300,000 views, if not more.” |
| personCasper Opala, views on saving-money videos | views Hit-or-miss: either ~100K or ~10M | 100K–10M viewsper video approximate | “But I notice saving money is like, either gets 100,000 views or 10 million views.” |
| Coupon.ai | views Casper's sponsored 'Amazon will hate me' skit video (read on screen by host) | 12M viewsper video approximate | “But this is like a decent amount of volume. 12 [laughter] 12 million views.” |
| benchmarkAmazon affiliate commission per purchase | commission rate | 2–10% approximate | “Which make like 2 to 10% off each purchase, so you have to have crazy volume to make money.” |
| Coupon.ai | downloads From a single video by another creator with 1M+ followers (what the company told Casper) | 300K downloadsper video approximate | “They told me before that they worked with um a creator, and one single video generated over 300,000 downloads.” |
| Coupon.ai | retention Share of visitors who come back after checking it once; Casper's guess | less than 20% estimate | “people will check this website out, or this app out, once, and then the chance of them returning is probably like less than 20%.” |
| Payout | downloads What old videos would still bring in per day if Casper stopped posting | a few hundred a day estimate | “if I stop posting today all videos, I would still probably bring in a few hundred downloads every single day from my videos I posted months ago.” |
| personCasper Opala, one 17M-view video: views in first week | views First week; ~5M after 3 weeks, 7.5M after the first month, 17M lifetime | 2.9M viewsper video | “So here is that one video we just showed you guys that got 17 million views, but you can see that during the first week, the video only had 2.9 million views.” |
| personCasper Opala, one 17M-view video: views in first month | views Less than half of lifetime views came in the first month | 7.5M viewsper video | “In the first month, it had 7.5 million, which isn't even half of the lifetime of the video in the first month.” |
| personCasper Opala, one 17M-view video: views per hour 500+ days after posting | views Still getting views 500+ days later; at least 10K/day during the plateau | 30–50 viewsper hour approximate | “I posted this video over 500 days ago, it's still getting 50 views an hour, 30 views an hour, which is insane.” |
| Payout | revenue Revenue on the day five creators posted at once | USD 9,700/day | “We had like five creators post in one single day, and we did $9,700 in revenue that day, and we charted on the App Store.” |
| Payout | rank App Store Finance category rank on the five-creator day; Casper unsure of exact position | 70–80 rank approximate | “we ranked number I don't remember, number 70 or number 80 in finance on the App Store” |
| personCasper Opala: discount on creator-friend rates vs what a brand pays | share Discount off list rates (or free) for videos from creator friends | 70% approximate | “Like the rates I get are very discounted from like another company reaching out to them would have to pay, literally like 70% off.” |
| Payout | creator pay Discounted rate paid to a creator friend who normally charges $6,000+; the video lost money | USD 1,500per video approximate | “off of like a $1,500 ad, I've lost money. And that's hard to believe if these people are like normally charging $6,000-plus per video.” |
| Casper's third app | ownership Equity given to the development/product partner (vs 50% on Payout) | 15% | “for my third app, I gave up only 15% for the development and product side” |
| benchmarkCost to pay a developer to build a simple app outright | cost | USD 10K–15K estimate | “while on the other side I could pay someone 10, 15,000 to build it” |