Payout · B2C · class-action settlement finder app
Talk about the money viewers can claim, not why the company got sued
Lawsuit-story videos got views but few signups; payout-focused ones converted
Workedfounder-brandorganic-short-video
What they did
Tested a version explaining the lawsuit itself ('Poppy's getting sued... because...'). It drew views but few signups. Switched every script to focus on how the viewer gets paid ('the bag'), which is what ~90% of viewers care about.
What happened
News-angle version: lots of views, few signups. Payout-angle versions drove signups.
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from Payout
All 21 Payout tactics- End each video with 'comment claim and I'll send you the app'9,400 comments on a 288K-view video; about as many downloads as organic
- Give a creator part of the app, then build it for their followers~$45K/month almost entirely from influencer posts; partner drove 35K+ clicks
- Post every creator video on Instagram, TikTok, YouTube and FacebookInstagram beats TikTok; YouTube similar (206K views) with a download spike; Facebook minor
- Show a creator five app mock-ups for their audience and let them chooseSettled on one idea, which became Payout; founder says most creators find this appealing
- Give each creator link its own App Store page to see what drives installsShowed ManyChat and organic installs are about even
- Ask creators which apps pay them for posts, then build one of thoseLed to Payout, a not-very-unique app now at ~$45K/month
More from this episode
- Payout: Build your own version of an app that offered you a lowball sponsorshipThe first idea tried took off; app reached ~$100K/month
- Payout: Reuse the hook of your best sponsored video to promote your own appRemake got ~500K views, ~20K comments and $5K+ in subscriptions
- Payout: Give a big creator half the app: you build it, they post the videosTook the app from zero to ~$100K/month, mostly from the creator's own videos
- Check likes vs views to spot which sponsored videos really went viral2K likes on 2M views means paid boost; 50K likes on 2M means organic
- Payout: Remake a winning video again and again, changing only the number and backgroundKept working until the format dried up; only two formats ever made real money
- Payout: Film a skit asking a sued company for your cut, then show the stepsFirst skit video made ~$10K+ in revenue; one of only two money-making formats
- Payout: Ask viewers to comment 'claim' and auto-DM them the app linkAbout 50% of people who comment click the link; 6.7% of downloads pay
- Payout: Never say your app's name in the video; just say 'go to this app'Speaker says it keeps videos from reading as ads; no numbers
- Payout: On TikTok and Shorts, cut the call to action and name the app in a pinned comment'Link in bio' didn't work on YouTube; shorter videos without it hold viewers better
- Payout: Turn the creator's best organic videos into Meta adsOne video ran profitably for a few weeks
- Payout: Get five creators to post on the same day to climb the App Store charts$9,700 revenue that day; reached about #70-80 in Finance
- Payout: Get creator friends to post for free or ~70% off by trading favorsRates ~70% below list, but some posts still lost money, e.g. a $1,500 one
- Payout: Pick an app that fits your steadiest topic: side hustles over saving tipsSide-hustle videos always get 300K+ views; saving-money ones swing 100K to 10M
- Pay $1,000-1,500 per creator ad, expect 20-30% to work, scale the winnersWinning brand creatives boosted to 35-40M views, earning back ~10x the creator fee
- Coupon.ai: Sign creators for a year, exclusive, to film 'Hey Amazon' discount skitsOne creator video drove 300K+ downloads; Casper's version got ~12M views
- Give the developer 15% instead of 50% once your videos have proven they sell