Payout · B2C · class-action settlement finder app
Get creator friends to post for free or ~70% off by trading favors
Rates ~70% below list, but some posts still lost money, e.g. a $1,500 one
Mixedinfluencercreator-ops
What they did
Casper does free videos for friends' companies, so when he asks them they post free or at big discounts. Booking is a text: 'Can you post a video next week?' then send the script. Friends who normally charge $6,000+ per video charged about $1,500.
What happened
Rates about 70% off (sometimes free), but not every partnership makes money; one $1,500 video lost money.
In their words
The Superwall Podcast · Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral“I literally have done free videos for my friends' companies, so when I ask them to make a video, I'm like, "Hey, how much would you charge for a video?" They hit me back with a, "Bro, don't worry about it. It's free."”
“off of like a $1,500 ad, I've lost money. And that's hard to believe if these people are like normally charging $6,000-plus per video.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Payout
All 21 Payout tactics- End each video with 'comment claim and I'll send you the app'9,400 comments on a 288K-view video; about as many downloads as organic
- Give a creator part of the app, then build it for their followers~$45K/month almost entirely from influencer posts; partner drove 35K+ clicks
- Post every creator video on Instagram, TikTok, YouTube and FacebookInstagram beats TikTok; YouTube similar (206K views) with a download spike; Facebook minor
- Show a creator five app mock-ups for their audience and let them chooseSettled on one idea, which became Payout; founder says most creators find this appealing
- Give each creator link its own App Store page to see what drives installsShowed ManyChat and organic installs are about even
- Ask creators which apps pay them for posts, then build one of thoseLed to Payout, a not-very-unique app now at ~$45K/month
More from this episode
- Payout: Build your own version of an app that offered you a lowball sponsorshipThe first idea tried took off; app reached ~$100K/month
- Payout: Reuse the hook of your best sponsored video to promote your own appRemake got ~500K views, ~20K comments and $5K+ in subscriptions
- Payout: Give a big creator half the app: you build it, they post the videosTook the app from zero to ~$100K/month, mostly from the creator's own videos
- Check likes vs views to spot which sponsored videos really went viral2K likes on 2M views means paid boost; 50K likes on 2M means organic
- Payout: Remake a winning video again and again, changing only the number and backgroundKept working until the format dried up; only two formats ever made real money
- Payout: Film a skit asking a sued company for your cut, then show the stepsFirst skit video made ~$10K+ in revenue; one of only two money-making formats
- Payout: Talk about the money viewers can claim, not why the company got suedLawsuit-story videos got views but few signups; payout-focused ones converted
- Payout: Ask viewers to comment 'claim' and auto-DM them the app linkAbout 50% of people who comment click the link; 6.7% of downloads pay
- Payout: Never say your app's name in the video; just say 'go to this app'Speaker says it keeps videos from reading as ads; no numbers
- Payout: On TikTok and Shorts, cut the call to action and name the app in a pinned comment'Link in bio' didn't work on YouTube; shorter videos without it hold viewers better
- Payout: Turn the creator's best organic videos into Meta adsOne video ran profitably for a few weeks
- Payout: Get five creators to post on the same day to climb the App Store charts$9,700 revenue that day; reached about #70-80 in Finance
- Payout: Pick an app that fits your steadiest topic: side hustles over saving tipsSide-hustle videos always get 300K+ views; saving-money ones swing 100K to 10M
- Pay $1,000-1,500 per creator ad, expect 20-30% to work, scale the winnersWinning brand creatives boosted to 35-40M views, earning back ~10x the creator fee
- Coupon.ai: Sign creators for a year, exclusive, to film 'Hey Amazon' discount skitsOne creator video drove 300K+ downloads; Casper's version got ~12M views
- Give the developer 15% instead of 50% once your videos have proven they sell