Never say your app's name in the video; just say 'go to this app'

“Another interesting thing I learned is to never say the name of the app. I don't think in any of my videos I have said verbally the name of my app. I always say go to this app, so it sounds more like a friendly, helpful resource.”

“Instead of, first I go to the Payout app. That immediately triggers in people's minds: ad, ad, ad, ad, ad, scroll.”