Payout · B2C · class-action settlement finder app
Give each creator link its own App Store page to see what drives installs
Showed ManyChat and organic installs are about even
Workedanalytics-attributionaso
What they did
Every link they post (ManyChat DMs, link in bio) goes to its own App Store custom product page, so App Store analytics show installs per source. On posting days they compare traffic through ManyChat links with organic installs. YouTube posts use a non-ManyChat CTA, so clicks there can't be seen; they rely on download spikes on posting days instead.
What happened
Could split influencer traffic by source; found ManyChat and organic downloads surprisingly similar.
- Stage
- growth
In their words
The Superwall Podcast · Connor Burd - This 23 Yr Old Genius Makes $1M/Year with No-Code Apps. Here's How“Everything that we do if there's the potential for a link, like it's set up with a custom product page in that the App Store so we can get all the analytics on it.”
“It's hard to tell because a lot of the YouTube um the call to action is not like through Manychat, so we can't really see how many clicks it's driving.”
Related topics
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- Film a skit asking a sued company for your cut, then show the stepsFirst skit video made ~$10K+ in revenue; one of only two money-making formats
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- Give a big creator half the app: you build it, they post the videosTook the app from zero to ~$100K/month, mostly from the creator's own videos
- Build your own version of an app that offered you a lowball sponsorshipThe first idea tried took off; app reached ~$100K/month
More from this episode
- Payout: Give a creator part of the app, then build it for their followers~$45K/month almost entirely from influencer posts; partner drove 35K+ clicks
- Payout: Show a creator five app mock-ups for their audience and let them chooseSettled on one idea, which became Payout; founder says most creators find this appealing
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- Payout: Post every creator video on Instagram, TikTok, YouTube and FacebookInstagram beats TikTok; YouTube similar (206K views) with a download spike; Facebook minor
- Email big creators instead of DMing them; find addresses on their YouTube pageBetter replies from self-managed creators; an April email led to a deal months later
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- Payout: Read a creator's comments: pick ones whose fans ask personal questions
- Payout: Ask creators which apps pay them for posts, then build one of thoseLed to Payout, a not-very-unique app now at ~$45K/month
- Pick niches between broad and tiny, aiming for $30K-$200K a month
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- RidePal: Sign niche creators to equity deals before launch and launch on their accounts10,000+ downloads on day one; tens of thousands of active users