Payout · B2C · class-action settlement finder app
Pay creators with 500K-1M followers about $1,500 per video
Unknowninfluencer
What they did
Now that some apps make enough, Connor pays creators instead of offering equity: ~$1,500 per video for creators with 500K-1M followers (a good rate via his partner's connections), and he'd pay up to a couple thousand. He asks for hard integrations that really sell the app and expects those videos to get fewer views than the creator's usual posts. You can ask creators how past brand deals converted, but mostly he judges fit from their content quality and how naturally they work in an app. Plan: build a full app studio with hired engineers and distribution staff within about a year, and stop per-app influencer equity deals.
What happened
No results given for paid posts.
- Stage
- growth
In their words
The Superwall Podcast · Connor Burd - This 23 Yr Old Genius Makes $1M/Year with No-Code Apps. Here's How“Um I'd say my take is if you have the capital to pay the influencers, it makes most sense to do that.”
“they might have somewhere between 500,000 to like 1 million followers, and we're paying somewhere around like $1,500 for that.”
“I definitely don't expect my videos to perform as well as their normal videos, because I typically go for a more like hard integration.”
Related topics
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More from Payout
All 21 Payout tactics- Reuse the hook of your best sponsored video to promote your own appRemake got ~500K views, ~20K comments and $5K+ in subscriptions
- Film a skit asking a sued company for your cut, then show the stepsFirst skit video made ~$10K+ in revenue; one of only two money-making formats
- Ask viewers to comment 'claim' and auto-DM them the app linkAbout 50% of people who comment click the link; 6.7% of downloads pay
- On TikTok and Shorts, cut the call to action and name the app in a pinned comment'Link in bio' didn't work on YouTube; shorter videos without it hold viewers better
- Give a big creator half the app: you build it, they post the videosTook the app from zero to ~$100K/month, mostly from the creator's own videos
- Build your own version of an app that offered you a lowball sponsorshipThe first idea tried took off; app reached ~$100K/month
More from this episode
- Payout: Give a creator part of the app, then build it for their followers~$45K/month almost entirely from influencer posts; partner drove 35K+ clicks
- Payout: Show a creator five app mock-ups for their audience and let them chooseSettled on one idea, which became Payout; founder says most creators find this appealing
- Payout: End each video with 'comment claim and I'll send you the app'9,400 comments on a 288K-view video; about as many downloads as organic
- Payout: Give each creator link its own App Store page to see what drives installsShowed ManyChat and organic installs are about even
- Payout: Post every creator video on Instagram, TikTok, YouTube and FacebookInstagram beats TikTok; YouTube similar (206K views) with a download spike; Facebook minor
- Email big creators instead of DMing them; find addresses on their YouTube pageBetter replies from self-managed creators; an April email led to a deal months later
- Payout: Read a creator's comments: pick ones whose fans ask personal questions
- Payout: Ask creators which apps pay them for posts, then build one of thoseLed to Payout, a not-very-unique app now at ~$45K/month
- Pick niches between broad and tiny, aiming for $30K-$200K a month
- Hand an idle app to a big fitness creator: their photos, 60-70% of the app
- RidePal: Sign niche creators to equity deals before launch and launch on their accounts10,000+ downloads on day one; tens of thousands of active users