Payout · B2C · class-action settlement finder app
Remake a winning video again and again, changing only the number and background
Kept working until the format dried up; only two formats ever made real money
Workedfounder-brandorganic-short-video
What they did
After a winner, make more videos with the same idea, structure and flow; swap the number ('$800' instead of '$900', '45 seconds' instead of '30'), change the first-screen background to avoid creative/ad fatigue. When the format dries up, invent a new one.
What happened
Speaker says it 'keeps crushing over and over'; two formats account for all significant revenue.
In their words
The Superwall Podcast · Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral“I just made more videos, swapped out the numbers, kept the structure the same, changed up the backgrounds a little bit just so people wouldn't get like creative fatigue or like ad fatigue.”
“But as long as you keep the idea and the structure, the overall flow the same of the video, it just keeps crushing over and over and over again.”
Related topics
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More from Payout
All 21 Payout tactics- End each video with 'comment claim and I'll send you the app'9,400 comments on a 288K-view video; about as many downloads as organic
- Give a creator part of the app, then build it for their followers~$45K/month almost entirely from influencer posts; partner drove 35K+ clicks
- Post every creator video on Instagram, TikTok, YouTube and FacebookInstagram beats TikTok; YouTube similar (206K views) with a download spike; Facebook minor
- Show a creator five app mock-ups for their audience and let them chooseSettled on one idea, which became Payout; founder says most creators find this appealing
- Give each creator link its own App Store page to see what drives installsShowed ManyChat and organic installs are about even
- Ask creators which apps pay them for posts, then build one of thoseLed to Payout, a not-very-unique app now at ~$45K/month
More from this episode
- Payout: Build your own version of an app that offered you a lowball sponsorshipThe first idea tried took off; app reached ~$100K/month
- Payout: Reuse the hook of your best sponsored video to promote your own appRemake got ~500K views, ~20K comments and $5K+ in subscriptions
- Payout: Give a big creator half the app: you build it, they post the videosTook the app from zero to ~$100K/month, mostly from the creator's own videos
- Check likes vs views to spot which sponsored videos really went viral2K likes on 2M views means paid boost; 50K likes on 2M means organic
- Payout: Film a skit asking a sued company for your cut, then show the stepsFirst skit video made ~$10K+ in revenue; one of only two money-making formats
- Payout: Talk about the money viewers can claim, not why the company got suedLawsuit-story videos got views but few signups; payout-focused ones converted
- Payout: Ask viewers to comment 'claim' and auto-DM them the app linkAbout 50% of people who comment click the link; 6.7% of downloads pay
- Payout: Never say your app's name in the video; just say 'go to this app'Speaker says it keeps videos from reading as ads; no numbers
- Payout: On TikTok and Shorts, cut the call to action and name the app in a pinned comment'Link in bio' didn't work on YouTube; shorter videos without it hold viewers better
- Payout: Turn the creator's best organic videos into Meta adsOne video ran profitably for a few weeks
- Payout: Get five creators to post on the same day to climb the App Store charts$9,700 revenue that day; reached about #70-80 in Finance
- Payout: Get creator friends to post for free or ~70% off by trading favorsRates ~70% below list, but some posts still lost money, e.g. a $1,500 one
- Payout: Pick an app that fits your steadiest topic: side hustles over saving tipsSide-hustle videos always get 300K+ views; saving-money ones swing 100K to 10M
- Pay $1,000-1,500 per creator ad, expect 20-30% to work, scale the winnersWinning brand creatives boosted to 35-40M views, earning back ~10x the creator fee
- Coupon.ai: Sign creators for a year, exclusive, to film 'Hey Amazon' discount skitsOne creator video drove 300K+ downloads; Casper's version got ~12M views
- Give the developer 15% instead of 50% once your videos have proven they sell